At the D&AD Awards ceremony held on 24th & 25th May, McCann Worldgroup India won a Graphite & Wood Pencil.
The Graphite & Wood Pencil was awarded to the campaign titled Shagun Ka Lifafa, this year in the Commerce Acquisition & retention and Commerce Cultural Experience category respectively. Other than this McCann also won one Finalist for the same campaign.
Commenting on the win Prasoon Joshi, Chief Creative Officer McCann India, said, “We are really proud of the work done for Ujjivan Small Finance Bank (Shagun ka Lifafa) It’s a great feeling to win this prestigious honor at D&AD. Congratulations to the entire team led by Ashish Chakravarty, Sambit Mohanty along with Rathish Subramaniam, Karthik R, Vikash Ravi and Suresh PV put in a great effort to make this idea and work come alive. Special thanks to Vineet Mahajan for his contribution for directing the video.”
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