Hyderabad: The digital marketing company and TV Monetisation firm Media Multiples Marketing Solutions has announced its collaboration with Vidgyor to boost the online ad replacement platform’s media assets.
This alliance seeks to leverage Media Multiples’ years of stronghold in the ad sales in the television industry and Vidgyor’s specialization in delivering personalized video ads for the premium live internet TV audience.
Media Multiples will drive the business of getting more channel partners onboard Vidgyor’s ad platform.
Madhusudan Velagapudi, Chief Multiplier, Media Multiples said, “ With the mounting content costs and falling ad rates broadcasters are under tremendous pressure for revenues and profitability. Their overheads and cost of content is constantly on a rise while the ad revenues are on a down slide. Our offering will be boon for the broadcasters as they need not invest anything additional to get the benefits of our offerings!” Advertisers, can now reach out to premium live internet TV audience with geo and Device, and targeting based on preference ….” he adds.
The two companies also signed for another collaboration that will enable Media Multiples drive tailored partnerships with ad networks.
How is this different from a TV channel’s brand channel on YouTube?
“YouTube or Daily Motion are destination platforms and aggregators of content which is majorly Video on Demand (VOD). Here the Platform’s brand precedes the broadcaster’s brand. However, our services are to build the broadcaster’s brand and neither Media Multiples nor Vidgyor profess our own brand platform. Hence, we not only help broadcasters gain more ad revenue but also aid their brand development”, Madhusudan clarifies.
Broadcasters such as Aajtak, India TV, TV9 Telugu, Puthiyathalaimurai are already experiencing the benefits of Vidgyor’s. Mahaboob Khan and Parth Desai, the co-founders of Vidgyor are excited about this collaboration “Media Multiples brings with it rich experience and expertise in Television and Digital Marketing. This will give our business offering the much needed phillip!”