Meesho, an Indian internet commerce company, today announced its upcoming ‘Mega Blockbuster Sale’ campaign. This is in line with the company’s efforts to go deeper and build local relevance with customers across Bharat.
The platforms stated that the idea behind the campaign is to create a visual world representing celebrities as sellers of various categories, spreading awareness about the company’s unique value proposition of quality products at lowest prices.
Through these films, Meesho aims to showcase how shopping on the company’s app mirrors the enjoyable, real-world experience of physical markets. The 9 celebrities who are relatable figures for most Indians, have a pan-India fan following and are at the top of their craft and careers, are aligned with Meesho’s values. WIth a total of 12 films, each master is shot in Hindi, Tamil, Bengali and further amplified in other regional languages like Marathi, Malayalam, Kannada, Telugu and Gujarati.
Megha Agwarwal, CXO User Growth, said, “Through this campaign we are not only looking to target the average 125 million existing monthly users on our platform but every Indian who is looking to shop for their festive needs at affordable prices, without compromising on quality. Simultaneously, sellers will have the whole of India to cater to, giving them a chance to build on their customer base. The celebrities we are engaging with as part of the Saal ke Sabse Kam Daam campaign enjoy tremendous love and affection across the country, which helps us in communicating the offerings to our customers and the opportunity to our sellers in the best possible way.”
Commenting on his association with Meesho for the campaign, Ranveer Singh said, “Fashion has seen rapid evolution in the past 2 years. Everyone is now trying to experiment and develop their personal sense of style. In that light, I am elated to associate with a platform like Meesho, which is helping local sellers across various different categories, to bring their products forward. Not only will you be able to find the perfect gifts for your friends and family at the best affordable prices, there is also no compromise on the quality. And through Meesho’s industry-first tenet, your choice will help make the festive season great for local sellers.”
One of cricket’s most successful captains, Rohit Sharma said, “It gives me great pride to associate with Meesho and play a key part in supporting the local economy. The brand provides local sellers a powerful platform to scale their business. Also, the wide range of products, at pocket-friendly price points make it the preferred choice for customers. I look forward to working closely with the team.”