Mumbai: Meraki Sport and Entertainment has signed 22-year-old Indian cricketer Yashasvi Jaiswal to handle his commercial interests, brand building, and off-field engagements.
Jaiswal, named ICC Men’s Player of the Month, shows how resilience and perseverance led him from Azad Maidan to success in both national and IPL teams, inspiring others to overcome adversity for greatness.
Expressing his excitement about the partnership, Jaiswal said, “I’m thrilled to join Meraki. Their approach to elevating an athlete’s brand and crafting meaningful associations is exactly what I need at this stage. Withtheir expertise and support, I’m confident we’ll build something truly special.”
Namrata Parekh, Co-founder & Director of Meraki Sport and Entertainment shared her enthusiasm, stating, “Yashasvi is a cricketing blue-chip, and weare privileged to havehim join our roster. While his dedication on thefield is evident, it’s his deep-rootedcommitment to empowering society thatsets him apart. We are confident that throughour proprietary tools and bestpractices, we will be able to create a long-term legacy for brand Yashasvi.”
Yashasvi Jaiswal joins Meraki’s prestigious athlete roster with icons like Rahul Dravid, Rohan Bopanna, and rising stars like Dipa Karmakar, Sreeja Akula, Palak Kohli, and Srihari Natraj.
