MUMBAI: Mia by Tanishq, a precious fine jewellery brand, presents its Valentine’s Day campaign featuring couple Dinesh Karthik and Dipika Pallikal.
Conceptualised by Famous Innovations, the campaign looks to capture the essence of modern-day love and thoughtful gifting. Visuals showcase the couple’s bond.
The campaign aims to capture the essence of meaningful gifting. The film opens with Dipika waking to find Dinesh, apron-clad, humorously narrating her morning routine in his signature commentary style while carrying a breakfast tray. Beneath the cloche lies a Mia box which Dinesh opens to show a Mia Toi-et-Moi ring. This sparks a tender moment between the couple as Dinesh transitions from commentator to husband, delivering a Valentine’s proposal. Dipika matches his charm with her own cheeky wit, culminating in a moment as he places the ring on her finger, celebrating their love.
The duo the company added embody contemporary relationship values of celebrating each other as individuals and together, that Mia by Tanishq celebrates. They push the audience to take Valentine’s as the perfect opportunity to celebrate their partners for the love, understanding and unwavering support that they offer every day.
Shyamala Ramanan, business head, Mia by Tanishq, said, “At Mia, we believe love is woven into the fabric of everyday moments, the whispered promises, the thoughtful gestures that speak louder than words. This Valentine’s Day, we celebrate the beauty of these delightful surprises and the joy of gifting through our heartwarming film featuring Dinesh Karthik and Dipika Pallikal. Just like their story, we hope every Mia piece you gift your partner becomes a romantic gesture that echoes in their heart, a love that grows brighter with each passing day.”
George Kovoor, chief creative officer, Famous Innovations (South), said, “Every year, couples strive to make Valentine’s Day unforgettable. This year, Dinesh Karthik and Dipika Pallikal provide them the perfect inspiration. In this film, they craft a truly romantic moment—with a dazzling twist. The highlight comes when DK transforms a simple gesture into an extraordinary memory by gifting Dipika a stunning Mia diamond ring. Together, DK and Dipika not only make this Valentine’s Day film exceptional but also beautifully embody everything Mia represents in their own unique and heartfelt way.”
To further celebrate love in all its phases and forms, Mia by Tanishq has launched the Cupid Edit 3.0, its Valentine’s Day collection inspired by the multifaceted nature of love, featuring around 40 pieces of jewellery.
The film is now live on –
Production House: Dark Horse Media
Director: Mayur Goel
