Mumbai : Mindshare has named Prasanth Kumar, better known as PK, as South Asia CEO to replace Ravi Rao, who is moving into a new role at the GroupM media agency that yet to be announced.
Kumar moves up from head of GroupM’s central trading group and a member of GroupM’s South Asia executive committee. He will report in to CVL Srinivas, CEO GroupM South Asia, and Gowthaman Ragothaman, COO of Mindshare Asia Pacific.
Ragothaman commented: “Ravi has done a fantastic job in growing our business in India in the last three years. India is at the inflexion point on digital, content, analytics, e-commerce and measurement and in Prasanth we have a seasoned veteran to lead Mindshare to the next level. And I am particularly happy that we continue to groom and grow talent from our larger GroupM eco-system with diverse talent and experience to leadership positions, which speaks highly about our talent in the market place.”
He added: “In the past ten years Prasanth Kumar has done a tremendous job scaling up GroupM’s CTG practice in South Asia, and developing strategic partnerships for GroupM that contribute to the successes of all GroupM agencies.”
Kumar, an MBA from Madras University, worked with PepsiCo, The Hindu and Rediffusion Mumbai before joining GroupM.