Mumbai: After nearly two decades of work in setting up, growing and running some of India’s top TV newsrooms and channels Mini Menon and Alok Nair today announced a strategic partnership and the launch of Indy Network Pvt Ltd. The platform is expected to create and deliver the first of its kind original innovative, multimedia content, targeting the discerning Indian viewer who today has access to the best in the world. With this in mind, they have also brought in a partner, Akshay Chavan, who is a domain expert. Over the next few months, Indy Network will work with other key partners and passionate young talent who will help create the first of its kind offering.
“With technology providing multiple touch points and a much clearer audience segmentation, Indy Network is based on the belief that the Indian audience especially the youth is being underserved and there are big and crucial content gaps that need to be filled. We aim to close this gap by offering clear focused content”, shared Mini Menon, co-founder and Editor, Indy Network. “It is time to break through the clutter and bring together the finest minds and create the best in class content”, added Menon
As co-founder and Editor, Mini Menon will drive the content and vision for Indy Network. During her career as a journalist Mini has been credited with creating some of the most compelling news and long format programs that has set benchmarks in the industry. In Indy Network she will take this to the next level.
On moving out of television Mini says, “After a great innings in television I am looking forward to taking the next big leap as an entrepreneur and co-creator of what we hope will bring a paradigm shift in content. We have an exciting slate of work lined up and we hope to create something that will make every Indian proud!”
As the co- founder and CEO of Indy Network, Alok Nair brings with him close to two decade of experience in creating and running the most successful platforms,properties and partnerships in the Indian news industry. On the launch, Alok shares “It is time to bring in a fresh set of entrepreneurs in the infotainment business. Dr Pranoy Roy, Raghav Bahl and Ronnie Screwvala all started in the 1980’s – 90’s and have been inspirational for what they have created.Indian media is ready for a new generation of passionate entrepreneurs creating Independent unbiased content.We are excited with the tremendous opportunity that digital offers & are hoping to create innovative content platforms with strategic partners catering to a diverse audience set across niches.We believe the infotainment space will see a huge growth in the next few years and Indy Network shall be a key contributor.The spirit of our enterprise is collaboration.We look forward to this exciting new journey.”
Akshay Chavan, as co-founder and Head of Research, brings with him a decade long experience of intensive research in niche content, as well as a profound understanding of digital media platforms. “With increasing penetration of social media and technology, India is experiencing a dramatic change in the way content is being consumed and shared. These are indeed interesting times to be in!” said Akshay.