Mumbai: This year, William Grant & Sons welcomes a fresh new face, Gaurav Sareen as the brand ambassador for Monkey Shoulder.
Monkey Shoulder is a premium blended malt scotch for the new generation of whisky aficionados and a bartender’s favorite. As the ambassador for Monkey Shoulder in India, Gaurav lives and breathes the Monkey Shoulder attitude; young at heart, outgoing, fun, friendly, sometimes silly, always loveable, and open to playing by anything but the rules when disrupting the Whisky market.
“I attribute Monkey Shoulder’s success to the fact that they were able to reinvent a conventional drink. As an individual, I too have always challenged the conventional, and am excited to be a part of this incredible brand with our thoughts aligned in the right direction,” says Gaurav Sareen. ‘While distillery tours might be on offer from other brands, Monkey Shoulder has Monkey Camps, an adventure best understood when experienced’, he adds.
Payal Nijhawan, Head of Marketing, William Grant & Sons said “This year, we are bringing our cheeky and playful brand personality to life in a bold and distinctive style. As we continue to bring the brand to a wider audience, we are excited to see Gaurav take on the role of the brand ambassador for Monkey Shoulder. With his expertise and knowledge, we are confident that our New Chief Monkey Officer Gaurav will take Monkey Shoulder to new heights and deliver life-sized experiences in a unique and disruptive way.”
