Mumbai: As Multi Screen Media (MSM) has rebranded itself into Sony Pictures Networks (SPN). The announcement comes as the channel operator celebrated its 20th anniversary in India over the weekend.
Andy Kaplan, president of Worldwide Networks for Sony Pictures Television (SPT), said: “Our channels in India represent an important part of Sony Pictures Television’s global portfolio and we are proud to be part of the fabric of the diverse Indian culture. As we celebrate bringing the best entertainment to viewers in India for 20 years, it’s only fitting that these networks be branded as part of our Sony family. Like the Sony brand, which stands for innovation, creativity and delight, SPN brings the same qualities to our viewers.”
NP Singh, CEO of SPN, added: “As MSM, we’ve served television audiences worldwide for the last 20 years, during which time we pioneered new formats, new shows and actually set the trends for television entertainment. We changed the dynamics of how cricket and cinema were viewed on Indian television and contoured a variety of genres in TV entertainment. So while ‘Kaun Banega Crorepati’ and ‘Dus Ka Dum’ created new waves in television gaming, and ‘Boogie Woogie’ and ‘Indian Idol’ brought the commoner’s talent on the telly, we were also the first ones to embrace the cultural fabric of India by providing SAB – an out-and-out family humour channel.”
A division of Sony Pictures Entertainment, SPN is a leading operator of television networks in India with a bouquet of channels that includes Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, a second Hindi movie channel showcasing great Indian cinema; SAB, a family comedy entertainment channel; PIX, an English language movie channel; AXN, a leader among English language entertainment channels; AATH, a Bangla movie channel; MIX, a refreshing Hindi music channel; SIX, India’s premier sports entertainment channel; KIX, a youth-centric sports channel focusing on high adrenaline, fast-paced content; and LIV, a digital entertainment channel.