Bengaluru: Mungu Media Pvt Ltd today announced the launch of India’s largest Hyperlocal DOOH Marketplace www.mungumedia.com. This milestone is a major move for Mungu Media Pvt Ltd on its mission to build India’s biggest Hyperlocal DOOH Ad exchange/ Programmatic advertising platform.
Mungu Media Marketplace targets DOOH Advertising agencies and DOOH media planners. Recently the DOOH industry saw the launch of 2 major Programmatic DOOH advertising platforms. The OOH and budding DOOH Industry at large lacks the knowledge and knowhow of DOOH advertising and the latest technologies in DOOH Spectrum.
Vinay Katwe, CEO, Mungu Media says, “Digital marketing is a window into an increasingly globalized world. With contemporary marketing in India still “behind the times”. Marketing in India today places too much emphasis on marketing through newspapers and newsletters – particularly in Tier II and III cities. The idea behind Mungu Media emerged from the perceived gaps between effective marketing and the role of publishers and advertisers within this sphere.”
He adds, “Our vision is focused on bridging the gap between advertisers and publishers by establishing an innovative platform that would allow unique and accessible alternatives to traditional marketing. By establishing an alternative, accessible, and affordable marketing platform, Mungu Media would also be able to promote smaller local businesses looking for growth in more high-traffic areas.”