This World Heart’s day, Fortune Rice Bran Health Oil and MY FM joined hands to create a unique world record involving 30 RJs from 30 different cities. The collaborative effort was successfully attempted to create the largest “Social Media Video-relay on healthy heart awareness”. Fortune Rice Bran Health Oil has been officially entered in the Golden Book of World Records for this initiative.
Talking about the importance of a healthy heart, 30 MY FM RJs uploaded 30 video messages on their social media pages at a 30-minute intervals starting from 7.30 in the morning till 10 o’clock in the night; creating a non-stop 15 Hour video relay. All messages were created personally by the RJs for their respective audiences belonging to 7 different states & 30 different cities. The feat was on achieved on occasion of World Heart Day, 29th September 2021.
Also on occasion of the World Heart Day, they specially insisted people to visit www.dilkibaat.comand take the H.E.A.R.T quiz as it would show how healthier is one’s heart basis the lifestyle, eating habits & stress management.
Talking about the initiative, Rahul Namjoshi, COO, MY FM said “As a brand, MY FM is more than just good music and entertainment. The pandemic has reminded people how important our immunity is. A healthy Heart is the core of the immune system .A happy heart is a healthy heart. We have always been a beacon of happiness and positivity and, with this initiative, we took a small step towards improving our listeners’ lifestyles. We are proud to associate with Fortune Rice Bran Health Oil and overwhelmed to see its outcome“.