Mumbai: Looking at the increasing number of crime against children, MY FM launched a campaign “ChaloBachcho Ki suntehai”, an initiative on child abuse and safety awareness. It is a weeklong activity where MY FM RJs are speaking to eminent speakers, ministers, authorities, parents and callers to discuss aspects of the recent child abuse case and educate public on Child Abuse and Safety.
During the first 2 days of the campaign MY FM RJs visited various schools across its network cities and found out that there is a lack of security, as proper check and safety is not being assured by schools and also police verification of the staff is done at select schools. Keeping this as the focal point in the coming days the RJs through this campaign will try andaggressively edify parents on the matter of safety of children in schools and implementation of existing guidelines to protect school-going children offences like sexual abuse and murders across the country and to make children aware of good and bad touch.
Through help of child psychologist these on air interactions will also be focussing on the importance of speaking with the kids, how they should be approached, how their fears should be dealt with, various checks to put in place for child safety etc.
Commenting on the campaign, Viplove Gupte, Chief Programming Officer at 94.3 MY FM, said, “Increasing incidents of violence and sex crimes with children in school is the reason why MY FM wishes to make the parents aware of the problem that has been lurking in the dark. Recent incidents in Delhi and many unreported crimes done in school are on the rise, and apart increased surveillance and installing checks and balances, one of the points we wanted to raise and make people aware about was “The role of a parents in rearing up of their child”. Why is it important to talk to your child instead of staying glued to screens of TV or mobile phones, why is it important to spend time with your child, why is it important to understand the child psychology and many such questions are being answered. We have always spoken to eminent speakers like Maneka Gandhi/ KailashSatyarthi/ Manish Sisaudiya about school reforms. We intend to bring out all fears of parents and share them with the school authorities and the government so appropriate steps can be taken and for that, involving listeners to have a dialogue with DM and other authorities, providing a list of probable solutions which will at least help in reducing the possibility of occurrence of such crimes.”