To induce a sense of positivity and boost the morale of those reeling under the ongoing health crisis, MY FM has kick-started the most worked upon a campaign of the year – ‘Indian Care League’.
Along with giving a shot of joy with upbeat and light-hearted music, it’s an initiative to help people who require medical assistance in terms of pathological drugs, oxygen refills, hospital beds, and plasma for critical patients.
MY FM’s team has constituted a system through which they will pick people who are in need of any sorts, the RJ’s will then disseminate the information so that their requirements could be met. Medical professionals and healthcare workers will also be roped in for specific advisories and tips to handle the situation better. Apart from this, sessions with mental-health experts will also be held to help people fight this pandemic psychologically.
“Indian Care League’s primary purpose is to help people as much as we can and as soon as possible. As a radio station, we have this huge platform that can be best utilized when it comes to public service. Also, in these trying times, due importance should be given to mental well-being, therefore our programming team is working hard towards compiling music that gives a sense of happiness and stabilizes mood,” explains Rahul Namjoshi, COO, MY FM.