myfanpark is a platform that allows fans to connect with their icons and celebs for a simple fee via personalised video messages. The significance of myfanpark in India offers an almost limitless range of ways for fans and celebrities from all over the world to forge authentic, highly personalised and valuable relationships with one another.
myFanPark gives a chance for both celebrities and fans to engage with each other using this platform which enables Indian fans to connect with more than 2,400 stars from around the world.
In an exclusive chat with Shailendra Singh, India Director for myfanpark, where he talks about his new venture.
myFanPark can you tell us a little more about this venture?
myFanPark was launched in 2019. It is a fan-celebrity engagement platform that is reimagining how talent and brands inspire, motivate, uplift and delight audiences through highly personalised and authentic interactions. myFanPark India is a joint venture between Boss Entertainment Private Limited and myFanPark PTE Ltd. We wish to bring fans closer to their favourite celebrities from all the over through this venture.
From Advertising to films to IPL to Celebrity Management to Myfanpark what a journey, your thoughts?
My journey of life has been all about creativity and then intellectualizing that creativity and offering to consumers, brands and sponsors. I have been fortunate that I have been able to do this time and again. It has been truly exciting to be titled as a serial entrepreneur because of my 23 start-ups in 23 years. Most exciting out of one of them was live entertainment and particularly the brand Sunburn.
How big is the Celebrity Management business in India?
When I pioneered this new age business 15 years ago, it was a concept unheard but now, India has matured and understood the potential of celebrities becoming brands and therefore the potential of exploitation of that brand into a full 360 lucrative financial business. It is now being run in a structured corporate environment as well as by individual celebs as successful mom/pop shops. Surprisingly both work. I am happy to lit the fire 15 years ago which has given millions of people employment and also allowed talent/celebs to become brands and businesses.
In the recent past we are seeing a huge surge in brands wanting celebrities for endorsements; does this really work for the brand?
In India particularly it works and I am going to steal a phrase from a Bollywood movie which says it all “Jo Dikhta Hai Wo Bikta Hai” means what is visible will sell. It was initially surprising to me that brands with authentic proven products took the shortcut of getting a famous celebrity to endorse their brand and not let their brand and product create their own identity and place in consumers mind. But we’re only a seven-decade-old country. I feel in times to come there will be a balance between the brand and product phase vs. the celebrity endorsement route.
The new buzz is the word ‘Influencer’; just merely having so many thousand followers on Social Media can one become an ‘Influencer’ for a brand?
I am not going to indulge to justify or explain the word influencer and the power of it but certainly bring to your notice, the shift in society from a physical lifestyle to a digital lifestyle. So our so-called influencers have it pretty simple – go out there and do the things people want to watch – The digital world will accept you and create a space in the digital world.
What are your main Focus points for 2021, Myfanpark, Sunburn and Films?
My mantra for 2021 is TO LIVE / CREATE & CELEBRATE – Post covid, my latest business and profession is to live, live a good life – beyond that. It’s going to be all about creativity for the youth – creations for the new young India that is still alive.