Gurugram: Mylo, a full-stack D2C platform, has signed on actor & celebrity mom Amrita Rao for a strategic association for its baby care range of products – baby carrier, cloth diapers and baby wipes.
Amrita has shot a digital campaign which emphasises on Mylo’s products’ superior qualities, safety, and convenience of use. The digital campaign will be amplified on Mylo’s social media assets and marketplaces like Amazon & Flipkart. Mentioning her recent parenting journey,
Amrita said “I am a very conscious mom with regards to the products that I use for my son. I have partnered with Mylo as I believe the brand & I share similar perspectives. Mylo’s products are backed by the feedback and inputs of its community of 4mn+ users who are all young parents just like me. As a result, all the products have been curated keeping in mind a mother’s and her baby’s needs.”
Vinit Garg, Founder & CEO, Mylo says, “Mylo constantly looks to connect and engage with millennial moms. Amrita is a trusted known name with a strong brand ideology and a strong connection with our consumers-moms. She resonates with young mothers and fits in strongly with our brand ideology of Raising Happiness of all mothers.”