Narrative (narrative), a branding and communication agency, has won the creative mandate for Classic Stripes.
Classic Stripes is the flagship company of Astarc Group. It offers surface augmentation solutions to automotive, consumer durables and appliances industries globally and has been in business for three decades.
The account was won post a multi-agency pitch. The agency will manage the entire spectrum of brand development and creative services.
Salil Musale, Executive Director, Astarc Group, said, “As a part of our strategic expansion initiative, driven by our commitment to enhancing our brand and communication efforts, we have carefully selected narrative as our creative services partner. This collaboration marks a pivotal step forward, as we firmly believe that the expertise and insights brought by them, led by Rohit, will significantly amplify the realization of our vision and the successful execution of our future endeavours.”
Rohit Varma, Founder, Narrative, said, “Classic Stripes is going through a very interesting journey and we are thrilled to partner with them in this journey. With their esteemed global reputation, we’re eager to replicate our track record of successful collaborations with brands poised for transformative growth.”
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