New Delhi: From iconic photographs to remarkable expeditions, wildlife conservation is the centerpiece at National Geographic since its inception 132 years ago. Through trailblazing research and powerful storytelling, National Geographic has been shining a light on the importance of wildlife conservation. Scaling its efforts to drive action, National Geographic is launching the #NatGeoEarthDay50 campaign to highlight 50 at-risk species facing extinction and accelerate wildlife conservation efforts to protect them for the next 50 years. Through this 50-day long campaign, National Geographic will showcase dedicated wildlife programming every day at 8 pm starting March 4 till the 50th anniversary of Earth Day on April 22. Special programs such as India’s Jungle Heroes, The Real Black Panther and Wild Cats of India will be a part of the 50-day marathon. From following researchers deep into the realm of the rare clouded leopard, exploring the story of Saya- the Black Panther in the deep forests of Kabinito witnessing the efforts of conservationists in rescuing animals in distress across different parts of India, these programs will take viewers on unforgettable journeys into the wild world.
On the advent of an intensifying climate crisis affecting wildlife across the globe, the current situation demands to stop, think and address the issue. Estimate suggest that more than one billion mammals, birds, and reptiles have lost their lives during the Australian bushfires and furthermore, the number of fires in the Amazon rainforest have gone up by 30.5% and deforestation by 85% in 2019. Through the Earth Day campaign, National Geographic aims to highlight the importance of wildlife and raise awareness about the multitude of benefits that the conservation efforts will result in. These will be enabled with the help of National Geographic Society’s researchers, experts, scientists conducting on-ground research and conservational practices to preserve places—and the species that depend on them. The brand will create awareness and galvanize people to work towards the animal conversation.
Commenting on the campaign, Head of English, Infotainment and Kids cluster at Disney-Star India & Business Head – National Geographic India, Anuradha Aggarwal states, “Young audiences today are inclined towards brands with a purpose. At National Geographic, it is our mission to raise awareness on the importance of wildlife conservation & to explore our vital, enriching and close connection with the animal world. On the 50th anniversary of Earth Day, we will be launching multiple initiatives to harness the power of millions of animal lovers across the country to encourage and inspire people to take action. Through the #NatGeoEarthDay50 campaign, the brand will turn its lens on amazing stories from the wild to galvanize a future generation to create lasting change. A dedicated wildlife programming hour at 8 pm will run on Nat Geo for 50 days starting 4th March to further emphasize the need for animal welfare and conservation.”
National Geographic invites every person across India to participate and join the Earth Day celebration campaign. The brand appeals to all to contribute towards the protection of our invaluable wildlife to make a larger impact.