Trivandrum: NatureFresh Professional, the fastest growing national brand and largest suppliers of bakery shortenings and margarines from Cargill’s Oils business in India, launched its wide range of offerings in Kerala, today. With a thorough understanding of the bakers’ requirements in the state, NatureFresh Professional introduced its products of shortenings namely NatureFresh Professional Elite, NatureFresh Professional Supreme, NatureFresh Professional Select, NatureFresh Professional Delight, NatureFresh Professional Classic and margarines namely NatureFresh Professional Champion, NatureFresh Professional Master and NatureFresh Professional Genius, with a clear vision to provide good quality of ingredients to the bakers. Making this launch more engaging, the brand organized a technical session with bakers, making it educative and interactive.
NatureFresh Professional offers a comprehensive range of fats and margarines with varied applications for different bakery products like kharis, puffs, biscuits, cookies, creams, and cakes, to name a few. Along with this, the brand also provides technical expertise to the bakers regarding the latest application in baking. The brand understands the complexity of the industry; hence, undertakes initiatives to assist bakers by addressing their queries, enabling them to enhance their skills. This further works to strengthen the brand recall value for NatureFresh Professional amongst the community.
The brand also curates various modern recipes for the bakers that can be created using NatureFresh Professional shortenings and margarines. These recipes are the outcome of the in-depth research that brand conducts on the industry and its trends. This is coupled with Cargill’s Oils business in India’s profound understanding consumers’ needs through its portfolio of leading consumer brands, works to deliver best in class products.
Speaking on the launch, Mr. Milind Pingle, Director, Sales and Marketing, Cargill’s Oils business in India said, “NatureFresh is an important brand in the Cargill portfolio catering to both B2C and B2B customers. With this launch, we look forward to NatureFresh Professional becoming the brand of choice for bakers, our key audience in the market. Adhering to the ethos of the brand, NatureFresh Professional is committed to providing good quality bakery shortenings that help in making best-in-class bakery products. Ensuring delight remains our focus and Kerala being the new and growing market for us, we will continue to look for more opportunities to engage with our bakers in the geography.”