Mumbai: NDTV Digital has announced the appointment of Vinay Sarawagi as its Chief Content Officer, reinforcing the company’s focus on digital transformation, AI-driven innovation, and audience-centric content strategies.
A seasoned media professional with more than two decades of experience, Sarawagi has worked across editorial leadership, digital transformation, and media business strategy. Prior to joining NDTV Digital, he served as Co-Founder and CEO of The Media GCC, a specialized global capability centre supporting media and broadcast organizations in content strategy, technology transformation, and revenue optimization, with a particular emphasis on AI-led disruption.
Over the course of his career, Sarawagi has held leadership positions at prominent media organizations including Times Group, Network18, Business Standard, Reuters, DNA, and India Today, where he played a key role in driving digital growth across editorial, audience, and revenue functions. He holds a Master’s degree in Media Management, a Diploma in Cyber Laws, and is a CNN Fellow.
In his new role, Sarawagi will lead content strategy across NDTV Digital’s platforms, with a strong focus on leveraging artificial intelligence to enhance storytelling, deepen editorial capabilities, and drive stronger audience engagement. He will also work closely with teams to build scalable, future-ready content operations aligned with the rapidly evolving digital media landscape.
Welcoming him to the organization, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, “Vinay brings a combination of editorial understanding, digital experience and strategic clarity. As NDTV strengthens its digital presence, his leadership will help us build content that is credible, contemporary, and deeply relevant to our audiences across the world.”
Purva Misra, Chief People Officer, NDTV, added, “What stood out to us was Vinay’s collaborative approach and his focus on using AI to rethink the newsroom. He is someone you can sit down with and exchange ideas easily – and that matters as we build what’s next.”
Commenting on his appointment, Sarawagi said, “NDTV has long stood for credibility and public trust. I am delighted to join NDTV Digital at a time when journalism is being reshaped by technology, audience behaviour, and new storytelling formats. I look forward to working with the team to build sharp, future-ready digital content.”
The appointment forms part of NDTV Digital’s broader strategy to build a sharper, more agile, and future-ready newsroom that combines the trusted legacy of NDTV with innovation, speed, and audience-first storytelling for the next generation of news consumers.
