Netcore was founded in 1994 with limited capital and a workforce of 20 employees; today Netcore Cloud stands tall in the space of marketing technology with 500+ employees, has its presence in 18 countries and is trusted by 5000+ brands globally. In a world, where Omnichannel personalization plays an indispensable role in superior consumer experience, Netcore Cloud armed with AI-driven marketing automation and customer data segmentation successfully offers brands a granular view of their consumer base and therefore drastically elevates the consumer’s buying journey.
Netcore’s recent acquisitions: Quinto, Boxx.ai and Hansel.io. Brought stake in stake in Flipkart-backed Easy Rewardz in June 2021
Chris Higgins, Senior VP – Marketing at Netcore Cloud in an exclusive chat with MediaNews4U speaks on the USP of Netcore, recent partnerships, and much more…
Can you describe Netcore Cloud and highlight what its offerings are?
Netcore Cloud is a full-stack martech cloud, working with 5000+ B2C brands in India, Asia, the US, EU, and MENA. Our set of products helps marketers to create personalized and relevant communications and experiences for their customers, across websites, apps, and messaging tools. On account of our unique offerings, we have seen some great success in the last two decades. 3 of 4 enterprises in India are using at least one of Netcore Cloud’s products. Also, 75% of India’s email traffic and 50% of Asia’s email traffic goes through Netcore Cloud.
Today, there are a plethora of companies offering similar services. What is Netcore Cloud’s Unique Selling Proposition?
Most companies offer a single product as a result marketing teams face huge challenges in managing the integrations and data flow using multiple tools from different companies. Netcore Cloud provides engagement, experience, personalization, and communication on a single platform. Beyond that, our customer success team is amazing and received lots of recognition from customers for helping them to improve their campaigns and generate more ROI from their spending.
How does Netcore Cloud promote its offerings?
Netcore Cloud promotes its offerings primarily through content and consulting. We create lots of valuable guides, reports, and research that we share with companies to help them to understand more about leveraging MarTech tools. We also conduct lots of workshops and masterclasses for companies who want to draw on our experience. Netcore Cloud has been in the market for more than 20 years, so there is lots of input that we can provide to marketers.
How is AI leveraged for data segmentation at Netcore Cloud and how does this enable a brand to better reach its core audience?
Our Raman AI Engine is integrated across our products. Regular data segmentation is based on a marketer’s decision – i.e a segment of customers from a single city who have purchased an item in the last 3 months. An AI-created predictive segment can be based on huge numbers of data points – such as predicting the customers who are most likely to churn, or the customers who will respond best to certain discounts. Our AI optimized email is also very powerful, by predicting the best time of day to deliver an email to a user, and ensuring the email reaches the primary inbox.
Are brands today more open to the digital platform to woo their customers?
Brands were in any case moving towards digitization. The pandemic further accelerated this shift even amongst traditional business set-ups that operated on offline models. Consumers have been growing increasingly comfortable engaging digitally with brands across all services. Following the pandemic too, as these consumers have realized the time and convenience benefits of digital channels, they are expected to continue engaging with them. As consumers are demanding digital channels, brands are compiling to stay relevant and in the process are deriving the benefits of these mediums.
More and more BFSI & Ecommerce brands are opting for the D2C channel. Could this be on account of the pandemic or because of mobile infiltration into the tier 3 & 4 demographics and geographies?
This is a global phenomenon, spurred by more accessible marketing technology and adtech, as well as growth in mobile infiltration. The pandemic gave a boost to e-commerce, of which D2C is a part. Around the world, brands are looking at ways to engage and sell directly to consumers, in addition to their other sales channels. The ease of setting up a small e-commerce website or app, plus the logistics and distribution platforms available now, make it easy for someone to set up their own small online brand, while even global brands are exploring this space, such as car brands selling directly to consumers when car showrooms were closed.
How does Netcore Cloud enable brands to create an effective communication channel? How are brands benefiting? Can you share some examples of success stories?
Netcore Cloud works with 5000+ B2C brands in India, Asia, the US, EU and MENA. We represent the largest homegrown marketing technology company in Asia. Our partners are companies who are looking for a martech cloud that helps them to delight customers on their websites, apps, and other communication channels. Our mission is to help brands establish quicker and stronger relationships with their customers across all digital platforms. In order to do this, we work at the forefront of modern-day technology be it AI/ML, hyper-personalization and data analytics across our multiple product suites for marketers and growth managers.
Our AI Engine, Raman helps marketers make sense of the huge volumes of data that they generate, empowering them to make better decisions. Raman’s AI engine helped uplift our partner, Thomas Cook’s email open rates by 4.35X. We, at Netcore Cloud, track over 100 billion consumer behavioral events every month, enriching our partner-base to make intelligent & informed decisions on optimizing marketing efforts. Our brands have been elated by the benefits they have incurred on account of their association with us. Using AI-based delivery for primary in boxing, we were successful in enabling Myntra to achieve an astounding 60% improvement in email campaign performance, which signifies 2X that of average industry standards. Furthermore, after partnering with Swiggy’s user engagement went up 1.5x and unique open rates by over 2x. We also enabled them to achieve 95% Primary Inboxing in Gmail while unique click rates doubled in just six months. And these are just a few of our success stories.
In the last couple of months, Netcore Cloud has been onboarded by leading start-ups like Once Upon a Trunk, BYJU’S and Mobile Premier League enhancing our partner ecosystem. We are witnessing much more noteworthy collaboration in the days to come.
BYJU’S recently partnered with Netcore Cloud towards personalizing learning experience for its user-base? How do you see the association benefiting its users in the long run?
Netcore Cloud has been committed to delivering “Intelligent Customer Experience” to every consumer across all digital touchpoints. EduTech is emerging at a very fast pace, even more so post the pandemic. In addition to digital experiences, students are also demanding personalized experiences. While BYJU’S has been profound for its mechanism to provide such personalized learning journeys, with our No-code Product Experience platform we are able to further amplify these journeys with multiple layers of customization backed by data segmentation, thereby ensuring a seamless learning experience.
Netcore Cloud has had a long journey over the last two decades. Can you take us through the challenges existing in today’s MarTech industry in comparison to what existed five years ago?
Marketers need to understand, manage and leverage the data that is being generated so that they need to show ROI on the technology investments, rather than just the ad spends. Therefore one of the major challenges that marketers face today is the need to select and manage a wide range of technology tools.
Finally, how do you see the MarTech industry evolving in India and globally and what are the key trends which you think would dominate the second half of 2021?
The key trends currently are around AI-driven marketing, integration of big data with martech, and personalizations, both in communications and experiences. India was previously lagging in martech, as many companies were hesitant to invest in marketing technology or preferred to develop their own in-house solutions, which didn’t integrate with other platforms. Currently, however, we are seeing huge growth in Indian brands moving to more advanced martech stacks.