Mumbai: Nicotex, smoking cessation brand, launched a new TV commercial for their Nicotine gum clearly demonstrating its scientific working action. This new TVC emphasizes that while willpower is critical but there are those moments where smokers tend to slip up, this is where a product like Nicotex supports their willpower to help them keep going.
Commenting on the launch, Anshul Mishra, Category Director, Cipla Health Ltd said, “Most smokers believe that only Willpower can help them quit smoking. While having a strong willpower is essential,there are those special cigarettes or those moments where they get tempted to smoke & Nicotex can be a great support during those moments.Through this TVC we want to communicate that as your friend, Nicotex is here to support your willpower by helping you control the urge to smoke and thus help you quit smoking.Our main aim is to educate consumers as to how Nicotex is able to support their willpower by calling out the working action of the product.
The advertisement was conceptualized and created by Soho Square Advertising & Marketing Communications Pvt. Ltd., a Mumbai based advertising firm, who also created the earlier TVC as well for the Brand. This particular TVC was created with the intention of communicating to aspiring quitters that Nicotex helps control the urge thereby eventually helping them quit.
“Most smokers believe that willpower is the strongest ingredient to quit smoking. So why fight that behaviour? Instead complement the smokers willpower with the ability to control their urge to smoke. That is what we have brought alive in this piece of communication. In the most tempting of situations, a smoker can overcome his urge to smoke. After all controlling the urge is the first step to quitting smoking.”, added Anurag Khandelwal, Executive Creative director & Creative Head, Soho Square.
With an aim of helping smoking move toward a healthier life by reducing and eventually quitting the habit, Nicotex continues to motivate consumers with their TVC and digital campaigns.
You can view the TVC here Link
Credits:
Creative team:
Sumanto Chattopadhyay – Chairman & Chief Creative Officer
Anuraag Khandelwal – Executive Creative Director & Creative Head
Ankur Jain – Sr. Creative Director
Sanjay Ujawane – Creative Director
Tiyasha Ray – Creative Controller
VS Srikanth – Chief Executive Officer
Samrat Bedi –President, Soho Square West
Account Management:
Sachin Ramchandani – Vice President
Pranay Rangra – Management Supervisor
Selvam Somasundaram – Group Account Manager
Films:
Shagun Dharia – Films Manager
Production House:
Production House: Superfly Films
KopalNaithani – Director
Samson Vasave – Producer
