Mumbai: Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital ad film for Nutrica Pro Fitness Peanut Butter, leveraging technology-led storytelling and a popular social media trend to connect with today’s working professionals. The campaign highlights how fitness enthusiasts can stay committed to their health goals while managing demanding work schedules.
The narrative taps into a reality familiar to the modern workforce — the challenge of maintaining focus during high-pressure afternoons. The film opens in a bustling office environment where productivity is key, capturing the familiar 4 PM slump when energy dips and concentration begins to fade. It then positions Nutrica Pro Fitness Peanut Butter not merely as a snack, but as strategic fuel, showing how a protein-rich choice can bridge the gap between fatigue and renewed energy.
The film concludes with a powerful message that peak performance need not pause, presenting the product as a smart and convenient option that delivers both protein and energy without disrupting one’s lifestyle.
Speaking about the campaign, Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica, said, “Maintaining fitness amidst a hectic corporate lifestyle often feels impossible because consistency is the first thing to suffer. With this campaign, we wanted to show that staying healthy doesn’t require finding extra hours in the day, but rather making smarter choices with the time you have. Nutrica Peanut Butter is designed to be that intuitive bridge, a simple, nutritious, and tasty step that keeps you on track with your goals, even on your busiest days.”
Available in two variants — Crunchy and Creamy — Nutrica Peanut Butter offers a healthy snacking solution that supports everyday fitness and energy needs, while keeping taste at the centre. The product is currently available across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh.
The AI-led digital film is now live across Nutrica’s social media platforms, including YouTube, Instagram, Facebook, and LinkedIn, amplifying the brand’s message of thoughtful nutrition through relatable, tech-enabled storytelling.
