Mumbai: OTT Infotainment Platform, WOWS, has raised an Investment from RazorPod and few other Angel Investors. The Platform promises to give its users a whole new experience, the platform is created to help its users discover and explore the huge range of content available online on different OTT platforms including Netflix, Amazon Prime, Hotstar, Voot, Alt Balaji, TVF Play, SonyLiv to name a few.
Over-The-Top aka OTT platforms have seen a tremendous glut in the last few years and today, there are more than 40 OTT players in India market and 10,000 plus web series available online. All thanks to high-speed connectivity and falling data prices along with the newly developed interest of watching content on Mobile phones at leisure. Artificial Intelligence has already transformed the Media and Entertainment industry both in terms of the content and consumer experience. While Industry is all set to explode with more variety of content and genres, the traditional recommendation engines are still focusing on providing suggestions based on Watch History which eventually restricts the horizon of users and thus restricts their selection. Today, with technology, we have many data-points about users are available which can help in facilitating better recommendations.
Currently, the user who is binging over online content is either relying on its social feeds (Facebook, Twitter, Instagram, etc.) recommendations or suggestions from their peer-groups. This is when WOWS wanting to help users in watching “What they could” instead of “What they should”.
The platform intends to utilizing the fresh capital infused by RazorPod and other Angel Investors to increase its catalyst network across the world and improving their user’s viewing experience. The funding received is earmarked by WOWS – World of Web Series to bolster the base of the platform and to help it in the further development and sustenance of the platform.
Mr. Shubhankar, CEO of RazorPod has been closely working with players in the OTT space and is aligned with the consumer needs and vision for a platform like WOWS.
Commenting on the investment received, Mr. Mayur Sethi, Co-Founder & COO of Roaring Wolf Media said, “OTT platforms have seen massive growth in terms of subscribers in the last few years, with 2018 being the turning point for both subscribers and the platform itself. Artificial Intelligence algorithms have become extremely relevant in the OTT space, especially with the enhanced processing power of devices. With the availability of innumerable OTT platforms and AI suggestions, WOWS will become their one-stop-platform for all OTT related Information and Entertainment. We are delighted to have received this Trust on us, we recognize and acknowledge their efforts and assure to take WOWS globally in the coming years.”
Mr. Chirag Alawadhi, Co-Founder & CEO commented, “The funding goes on to prove that the field of digital holds much promise. WOWS, in specific, combines market updates, trailers, premiers, OTT stories, podcasts, exclusive music library from different OTTs and Labels in a way that’s unique and powerful. The platform’s intervention makes it simple for a user looking for content to choose from different genres. Going ahead, users will see a lot more interactive content along with a new array of content to binge on. We are sure to abide by our brand line – “Kuch Naya Dekho” and let them discover new series every day.”
Mr. Mukul Chowdhary, Co-Founder & CGO said, “We are a keen in exploring all growth hacks to take content from various OTT platforms to users across India. Today, India and Bharat are two broad targeting audience that exists with a very clear distinction of the genre of content however have likings for various titles in all genres and thus our target would be to help them watch the same by providing more information about the series and let them make an informed decision.”
