Saturday, July 12, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Our focus is to digitize and automate processes: Pankaj Krishna on Focus 2020

by MN4U Bureau
January 14, 2020
in Featured, 2020, Exclusive
Reading Time: 2 mins read
A A
Pankaj Krishna on Focus 2020
Share Share ShareShare

Pankaj Krishna founded Chrome DM in 2009. Chrome Data Analytics & Media has 6 Proprietary Distribution Tools to its credit. Chrome Distribution Tools are being used by over 100 channels across the industry.

ADVERTISEMENT

Being the Founder and CEO, Pankaj Krishna has been running the show and provides actionable insights to its clients across broadcasters, brands and media businesses across.

Pankaj Krishna, Founder and CEO, Chrome DM lists his Focus points for 2020.

Digitization

I think not only the television industry but all industries are going through a phase of what you call true digitization. Effectively that means any element of work in which human involvement is an iterative process would become redundant within the next half of this decade and may be even less. My focus for Chrome DM at this point in time is to digitize processes, which are not limited to television since we are working outside of television as well; to automate processes, to build AI wherever possible. Having said that, there is a huge gap of HI, which is nothing but Human Intelligence.

Anything any process that involves middleman would eventually cease to exist because digitization in its true sense would do a better job out of that on the back of AI and obviously a little bit of Hi to execute that AI.

Big Data

We are working on the true definition of Big data. It speeds up processes. We have launched XAAS – Software as a Service across two verticals – one of them being broadcasting as well, which is doing phenomenally well. We have planned to invest more in SAAS. We also plan to invest hugely on technology building extremely user friendly interfaces layered on top of big data across Broadcasting, Brands and some other divisions that we are launching very soon.

Creating Actionable Data for clients

Our focus will be on organizing the unorganized which basically means consolidating bits and pieces of information and actionable data which is lying scattered and consolidating that into one platform that provides our clients data that enables them to make business decisions.

Ethics

The value of ethics and there are age old sayings and whatever you sow today eventually comes back to you. That’s very important and is something that people need to understand today. Follow ethics and that’s a key ingredient on the path to success. Why carry bad Karma? This is mind-set I instil in my team across Chrome DM.

Ethics is more on the Karma side. On the Kriya side, we encourage all our colleagues to keep themselves healthy with the air they breathe, the water they drink, the food they eat, and their own thinking– that’s all there is to their body. There is no medicine. There is no doctor who could help you in any form. It’s all about these four things – the air you breathe, the water you drink, the food you eat, and the thoughts you get. If all of that is clean and all of that is right. There is no disease that can sustain inside you. It’s all about the mind-set of leadership that I truly believe in and will be continued Focus on in 2020.

Tags: FOCUS 2020Pankaj Krishna

RECENT POSTS

At Sony Music Publishing India, we safeguard songwriters' rights with copyright management and fair royalty collection: Dinraj Shetty
Exclusive

At Sony Music Publishing India, we safeguard songwriters’ rights with copyright management and fair royalty collection: Dinraj Shetty

July 11, 2025
0

As the global music community comes together to celebrate World Music Day on 21 June, we often focus on the...

Read more
Brand advocacy involves stakeholders sharing content and views on brands and categories: Ajit Narayan, Socxo
Exclusive

Brand advocacy involves stakeholders sharing content and views on brands and categories: Ajit Narayan, Socxo

July 10, 2025
0

There is a growing trend of B2B influencers and employee generated content. Platforms like Linkedin and even Instagram are now...

Read more
Being research-driven means we ask a lot of questions: Shriya Seshadri, SummerOwl Studio
Exclusive

Being research-driven means we ask a lot of questions: Shriya Seshadri, Summer Owl Studio

July 9, 2025
0

Summer Owl Studio started with a simple intention, to create innovative designs that are thought-out and intentionally produced, and to...

Read more
Before anything, products have to deliver on the style statement. That’s key: Rohit Trivedi
Exclusive

Before anything, products have to deliver on the style statement. That’s key: Rohit Trivedi, Zeel Climate Clothing

July 8, 2025
0

As the rains begin to pour across the country, Zeel Climate Clothing, a rainwear brand, is looking to make a...

Read more
In recent years, IPRS has experienced significant and diverse membership growth: Rakesh Nigam
Exclusive

In recent years, IPRS has experienced significant and diverse membership growth: Rakesh Nigam

July 7, 2025
0

This World Music Day 21 June, The Indian Performing Right Society Ltd. (IPRS) is amplifying the conversation around creator rights,...

Read more
Seeding the Future: How Mandeep and Karan are Turning IAMGAME into India’s Sports Catalyst
Exclusive

Seeding the Future: How Mandeep and Karan are Turning IAMGAME into India’s Sports Catalyst

July 7, 2025
0

India’s sports economy is on the cusp of explosive growth, with projections placing its value at $100 billion by 2027....

Read more

LATEST NEWS

Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

July 12, 2025
Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

July 12, 2025

ANALYSIS

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025
Analysis

A Tale of Two Finals: How India’s Absence Impacted Ad Volumes in ICC Test Championship 2025

July 12, 2025
0

The ICC Test Championship Final is not just a battle for the crown of cricket’s purest format — it’s also...

PEOPLE

Sarina Menezes elevated to SVP & Head – Marketing & Corporate Communication at Oberoi Realty
People

Sarina Menezes elevated to SVP & Head – Marketing & Corporate Communication at Oberoi Realty

July 12, 2025
0

Mumbai: Oberoi Realty Ltd., has promoted Sarina Menezes to Senior Vice President & Head – Marketing & Corporate Communication. Prior...

MARKETING

Knauf India names Gaunik Jeet Singh as Head of Marketing
Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025
0

New Delhi: Knauf India, a leading provider of Drywall and Ceiling Solutions, has announced the appointment of Gaunik Jeet Singh as...

Subscribe to Newsletters

ADVERTISING

GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys
Advertising

GreenHonchos wins Digital Growth Mandate from Premium Menswear Brand Blackberrys

July 11, 2025
0

Mumbai: Blackberrys Fashion, a menswear brand, has announced a strategic partnership with GreenHonchos, India’s top digital commerce enabler, to bolster...

PRINT

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections
Media

Vikatan Group MD B Srinivasan to Speak at FIPP World Media Congress on Deepening Audience Connections

June 27, 2025
0

Chennai: As Indian media house Vikatan Group approaches its centenary, Managing Director B Srinivasan is set to speak at the...

AUTHOR'S CORNER

Ganapathy Viswanathan
Authors Corner

Why PR Is the Secret Weapon Behind a Strong Personal Brand

July 11, 2025
0

In today’s fast-moving digital world, your personal brand isn’t just a “nice to have” — it’s your reputation. Whether you're...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Knauf India names Gaunik Jeet Singh as Head of Marketing

Knauf India names Gaunik Jeet Singh as Head of Marketing

July 12, 2025
Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

Rohan Corporation Appoints Shah Rukh Khan as Brand Ambassador for Karnataka; Announces 15 Mega Projects for 2025

July 12, 2025
Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

Lola Cars and Warner Bros. Discovery Forge Multi-Year Partnership with Electrifying Superman Livery for Berlin E-Prix

July 12, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.