Mumbai: Oxemberg, India’s men’s garment brand, has partnered with Indian actor-producer Rana Daggubati to revamp its appeal, offering trendy apparel for various occasions. Known for his roles in blockbuster films like Bahubali and Netflix’s Rana Naidu, Rana Daggubati’s popularity among the youth will help Oxemberg connect with fashion-conscious audiences.
The brand’s campaign, led by Rana Daggubati, promotes individuality. It was designed by the brand’s team with D&A and Barcode agencies. The integrated campaign will appear in cinemas, digital platforms, and stores for a cohesive brand experience.
The campaign redefines Oxemberg as a youth brand, guiding youngsters to express their unique style. This partnership is a key step for Oxemberg to strengthen its presence and market position in India. The brand offers a diverse range of clothing for casual, formal, and special occasions. Their latest collection is tailored for the younger generation, reflecting their preferences and choices carefully.
Gaurav Poddar, Executive Director of Siyaram’s expressed, “We’re extremely thrilled to welcome Rana Daggubati as the face of Oxemberg. Signing Rana was a natural choice. His persona goes beyond star power; he embodies the energy, style, and confidence that define the Oxemberg tribe and resonate with the youth, among whom Rana is idolized for his style and personality. We’re thrilled to embark on this fashionable journey with him.”
Daniel, Senior Vice President of Oxemberg, added, “Oxemberg’s collections strike a fine balance between professional and personal styles of expression for men. With Rana Daggubati as the face of the brand, we look forward to making Oxemberg the preferred brand of the youth.”
Rana Daggubati, Actor-Producer, shared his enthusiasm, saying, “I am honored to be the face of Oxemberg, one of the most trusted fashion brands in India, renowned for its high fashion, innovation, and commitment to unmatched quality. The brand’s focus on comfort, confidence, and helping men express their true selves resonates deeply with me. It’s a privilege to be the face of a brand that reflects my style and values, and I look forward to an exciting journey with Oxemberg.“
In conclusion, the Oxemberg and Rana Daggubati collaboration ushers in a fresh era in men’s fashion. With Rana Daggubati at the helm, Oxemberg is set to captivate the youth and modern Indian men. Join this stylish journey with “Make Your Move” and embrace the dynamic future they are crafting together.
