New Delhi: Parle Products – India’s leading manufacturer of biscuits and confectioneries have shown immense trust on the success of the newly launched Indo International Premier Kabaddi League(IPKL) by coming on board as the official Title Sponsors for the Inaugural Edition. Eight teams representing eight different regions of India will be seen vying for a winners cheque of 1.25 Crore from May 13th – 4th June 2019 across three legs at Pune, Mysore and Bengaluru being the final leg.
Parle Products who own the world’s largest selling biscuit Brand Parle-G is a house-hold name among Indian children and youth also adds prominent significance to partner with IPKL, highlighting the euphoria involved with Kabaddi one of the most loved sport in India.
“Being one of the oldest and leading Biscuits and Confectionaries brand in India, we found kabaddi as a sport to have the pan India appeal as our products and IPKL just came in at the right time for us. We have always thrived in making products that cater to the audience from all walks of life across regions and IPKL’s ambitions of making kabaddi reach all corners of India in a real manner promoting young local talent was something that really impressed us to get on board with them as a Title Sponsor. I wish all the participating teams all the very best for the IPKL,” said Mr Mayank Shah – Sr. Category Head, Parle Products.
The opening contest between Haryana Heroes and Pune Pride will feature the likes of Jitendra Yadav, who has been a part of the Indian National Kabaddi team and was also part of the team for the Kabaddi world cup. V Vimal Raj, who has earlier been part of the tamil franchisee from the other Kabaddi league will now step on the mat Pune Pride. Many other names including the likes of Parveen Kumar who was a part of the 2014 Asian Games Gold Medal winning National Kabaddi team, Sunil Jaypal, Shashank Wankhede, Vipin Malik and Arumugam will be seen in action during the league for their respective franchisees.
Speaking about the partnership Mr. Ravi Kiran, Director, IPKL said “The involvement of a brand as large and prominent as Parle indicates the fervour that IPKL would be drawing among the Kabaddi enthusiasts of the country. We are a team of athletes and administrators”.
The IPKL is a brand new kabaddi league promoted by New Kabaddi Federation (NKF) and will be broadcast LIVE on DSport along with Hindi broadcast on MTV, MTV HD+, DDSPORTS & Polimer Music. All Matches would be broadcast LIVE from 8:00 PM onwards.