Pepperfry, the ecommerce furniture and home goods company, has today announced the acqui-hiring of Brandmakerr, appointing Rahul Kapuria as the Vice President. With this alliance, Pepperfry will now foray into commercial fit-out projects in Retail, Banking and HORECA sectors. Rahul will be responsible for driving business solutions for commercial interior design and build, civil and interior, and turnkey solutions. He will be based at Pepperfry corporate office in Mumbai.
In the year 2014, Rahul started Brandmakerr, the commercial interior solutions company to augment brand building efforts for an organization. Brandmakerr has completed projects across 21 cities in India with clients like Amazon, Hamleys, TATA Starbucks, Dominos, KFC, Pizza Hut, Max, Raymonds and Shopperstop among others. With over 25 years of corporate cross-functional experience, Rahul has led senior level profit centre responsibilities across industries in companies such as Blowplast, Voltas, Modi Xerox, Magnasound, and Hinduja.
Commenting on the acqui-hire, Ashish Shah, Co-Founder & Chief Operating Officer, Pepperfry said, “Rahul comes with a diverse experience of 25 years and over the past eight years his company Brandmakerr has built a strong customer franchise in the design and build and fit-out space for Retail and F&B Sector. This partnership with Brandmakerr opens an entirely new area of business for Pepperfry and I am excited to work closely with Rahul to scale this business to new heights by building in-house capabilities and executing commercial projects under the Pepperfry umbrella. I welcome him and wish him success in all his endeavours.”
Rahul Kapuria, Vice President- Commercial Projects, Pepperfry said, “It gives me great delight to be associated with Pepperfry and assist the company in winning the commercial interior solutions opportunity. I am excited about the opportunities in front of us and look forward to leveraging our brand and capabilities to bring great spaces alive in the Indian Retail and F&B space.”
Brandmakerr’s client projects have commenced transition under Pepperfry. The company’s current prospect lies in associating with large players in the retail, F&B, Airports and banking sector.
