Sunday, September 24, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Percept Live targets listing in 2025 at over INR 2,400 cr valuation

by MN4U Bureau
July 31, 2021
in Featured, Marketing
Reading Time: 3 mins read
A A
Percept Live targets listing in 2025 at over INR 2,400 cr valuation
Share Share ShareShare

Mumbai: Percept Live, a leading Live Media Entertainment company, and a wholly-owned subsidiary of Percept Limited, that focuses on creating unique Intellectual Properties in the arenas of Entertainment and Sport is planning to list on the Indian Stock Exchange in 2025. The company is targeting over INR 2,400 crore valuation in its Initial Public Offering.

Percept Live utilized the Covid-19 lockdown period to diversify business streams and incubate new Intellectual Properties. The company launched multiple Virtual and Hybrid variants including ‘Sunburn@Home’, ‘Bollyboom@Home’, ‘Sunburn Home Festival’, ‘Sunburn Select’, ‘Sunburn on Air’ Radio and ‘Sunburn Campus’ Live Stream formats. Other innovations included expanding the Sunburn Merchandize range, opening up Sunburn F&B formats, Sunburn Beach Club in Goa, Sunburn Super Club in Hyderabad, Sunburn Super Club in Pune, Solaris Goa, and Sunburn Super Club in Bangalore. 2021 saw the launch of the Sunburn Academy – an interactive online Academic Program for aspiring DJs and Music Producers, and the brand successfully entering the NFT (Non-Fungible Tokens) music art domain. Sunburn also franchised its brand and concept to Luxury Real Estate with Sunburn Villas, and the Accessories category-spanning Sunburn Jewelers Collection, Sunburn Shoes, Sunglasses, and more.

Percept Live foresees a massive demand and consumption for IPs that facilitate in-person interaction and engagement once the pandemic subsides. The company is ready for a huge post-Covid-19 crest in consumer demand for live media and entertainment consumption with six IPs including Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search), and XCC (Xtreme Combat Championship) in a variety of Live and Hybrid formats to reach out to a vast global and domestic audience.

Percept Live is aiming for sales exceeding INR 210 crores in its first full year of operations post-Covid with firm plans to grow sales over four times within 5 years. The company has developed a successful model of building Intellectual Properties in a single domain and thereafter converting it into a popular and aspirational lifestyle mass consumption brand. A remarkable case study being Sunburn, which started off in 2007 as a 3-day music festival in Goa and evolved into multiple on-ground, digital and hybrid formats spanning Festivals, Reloads, Arenas and Campus live shows, Radio, Television Merchandise, Hospitality, Education, Real Estate, Clubs and Beverages. Sunburn also made its debut overseas in Sri Lanka, Nepal, Dubai, Muscat, and Australia to become the first successful indigenous Music IP to cross international shores. Recently Sunburn created history by recording the World’s fastest ever NFT (Non-Fungible Tokens) sales with 2 NFTs being sold in less than 20 seconds and 4 NFTs in less than 1 minute.  Percept Live will use this valuable learning to grow five more IPs of which Bollyboom, Windsong, and EPL have been concept tested already.

Said Harindra Singh, Chairman & Managing Director, Percept Limited, “Everyone loves a good idea. And everyone has many good ideas. Over years, with consumer insight, we figured what consumers want and our endeavor is to just deliver that at the right place and at the right price. We learned a lot with Sunburn, faced every possible challenge, survived and grew stronger. It’s this knowledge that will help us now. We have seen a lot of ideas and concepts from the western world go global. It’s our time now. We wish to ensure our concepts have enough fuel for global expansion when the time is right. We also have a few equity investors who have invested their faith in us. This IPO will perhaps also provide an upside and exit for them.”

Said Manuj Agarwal, Chief Executive Officer, Percept Live, “Our initiative to list Percept Live will definitely spark a trend and inspire Indian Entertainment, Media and Experiential Marketing companies to think out-of-the-box and develop innovative and engaging IPs that can cut across geographical and demographic barriers to become relevant and successful pan-India and overseas. The capital raised via the IPO will be used towards scaling up the existing IP portfolio and creating more innovative IP’s with a global appeal.” 

Said Karan Singh, Chief Operating Officer, Percept Live, “Percept Live aims to become an even more highly evolved and edgy brand in the coming decade. We want consumers to connect socially at these live platforms and take home extraordinary memorable experiences to last a lifetime. Sunburn has already expanded from its musical roots into the burgeoning lifestyle space to emerge as India’s largest Live Media Asset. With a 100% Y-o-Y growth in the Digital domain and an eclectic lifestyle mix of music, entertainment, experiences, and memorabilia spanning Merchandise, Hospitality, Education, Real Estate, Radio, Television, Clubs, Beverages, and NFTs, we are excited to replicate this learning curve to expand five more stellar IPs which will offer a bespoke experience to our consumers and immense value to our investors.”

Tags: Covid-19Harindra Singh Percept LiveKaran Singh Percept LiveManuj Agarwal Percept LivePercept Live

RECENT POSTS

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content
Featured

Viacom18 secures dynamic injunction from Delhi HC against piracy of BCCI match content

September 23, 2023
0

Viacom18 Media has secured a dynamic injunction from the Delhi High Court for the Indian cricket team’s bilateral matches, towards...

Read more
Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Ikea creates musical showcase of a new arrival making a home feel new
Campaigns

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023
0

Home solutions brand Ikea has launched a festive campaign in India themed ‘All Things Festive’. https://youtu.be/b9_QD3Zv4fk https://youtu.be/8rjOI9X3OMY Set to a...

Read more
Music genre ad volumes soar by 9pc during H1 2023: TAM Report
Analysis

Music genre ad volumes soar by 9pc during H1 2023: TAM Report

September 23, 2023
0

According to TAM AdEx-Half Yearly Advertising Report on TV Music Channels, H1 2023 observed 9pc growth in ad volumes compared...

Read more
Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Read more
Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech
Campaigns

Godrej aer creates immersive Lalbaugcha Raja experience using fragrance and tech

September 22, 2023
0

This Ganesh Chaturthi, fragrance brand Godrej aer unveiled a sensory journey for devotees at the famous Lalbaugcha Raja Ganpati pandal...

Read more

LATEST NEWS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
Ikea creates musical showcase of a new arrival making a home feel new

Ikea creates musical showcase of a new arrival making a home feel new

September 23, 2023

ANALYSIS

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim
Analysis

Chrome News Track 22 September: Cabinet approves women’s reservation bill, Trudeau’s claim

September 23, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Rupert Murdoch steps down as chairman of Fox, News Corp
Featured

Rupert Murdoch steps down as chairman of Fox, News Corp

September 22, 2023
0

Bringing an almost seven-decade career to a close, Rupert Murdoch stepped down from his role as chairman of Fox Corp and News...

Minal Kasturia joins Marathi daily Sakal

Minal Kasturia joins Marathi daily Sakal

September 22, 2023

MARKETING

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo
Featured

Aditya Roy Kapur joins Janhvi Kapoor as brand ambassador of Aldo

September 23, 2023
0

Apparel Group India has announced that it has roped in actor Aditya Roy Kapur as brand ambassador for the upcoming...

Subscribe to Newsletters

ADVERTISING

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints
Advertising

Vermillion wins creative mandates of Aparna Enterprises and Nexon Paints

September 22, 2023
0

Chennai-based Vermillion Communications has secured the creative, branding, strategy and digital marketing mandates for Aparna Enterprises and Nexon Paints. Both...

GreyMatters wins communications mandate for CGIAR Gender Research Conference

GreyMatters wins communications mandate for CGIAR Gender Research Conference

September 21, 2023
L&K Saatchi & Saatchi wins Dunkin's integrated mandate

L&K Saatchi & Saatchi wins Dunkin’s integrated mandate

September 21, 2023

PRINT

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers
Featured

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023
0

Jaipur witnessed a significant milestone in its media landscape as Hon’ble Chief Minister Shri Ashok Gehlot inaugurated the Jaipur editions...

‘Made of Chennai’ to be annual IP of The Hindu Group

‘Made of Chennai’ to be annual IP of The Hindu Group

August 10, 2023
After Bharat Express channel, Upendrra Rai to launch Hindi print daily

After Bharat Express channel, Upendrra Rai to launch Hindi print daily

August 3, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

Zee TV continues to partner with Parel Cha Raja second year in a row, the channel’s most popular face to visit the pandal

September 23, 2023
Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

Zee One Channel returns to television screens via Samsung TV Plus in Germany, Switzerland, and Austria

September 23, 2023
Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

Zee Entertainment launches Four Exciting Channels in the UK on Freeview Connected

September 23, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.