Mumbai: Vatsal Rajgor, the visionary entrepreneur behind performance marketing agency DigiMaze and AI-powered media automation platform Strique, has unveiled his latest venture: Moving Bramha — a full-stack, ROI-focused marketing engine purpose-built for the film and entertainment industry.
With a proven track record of transforming how brands and media companies scale through data and automation, Rajgor now sets his sights on revolutionizing how movies are marketed in today’s digital-first world. Backed by a deep understanding of storytelling, content economics, and audience behavior, Moving Bramha is positioned as a first-of-its-kind platform that aligns creative campaigns with business outcomes.
“There’s no industry more culturally influential than films but the way movies are marketed hasn’t kept pace with how audiences consume or convert. The gap between creative buzz and business results is vast. While film content creation has evolved, performance marketing is still treated like an afterthought. We want to change that,” says Vatsal Rajgor, Founder, Moving Bramha.
A New Standard in Film Marketing Performance
Moving Bramha brings together precision targeting, creator-led execution, and AI-driven media strategies to ensure every piece of content is measurable and monetizable. From geo-targeted campaigns to influencer orchestration and platform-specific UGC rollouts, the venture is set to bridge the gap between content creation and consumer conversion.
“For us, marketing means sales. Every penny spent should drive measurable outcomes whether it’s ticket sales, OTT streams or pre-bookings. The tools and data exist. What’s missing is the mindset,” Rajgor adds.
Designed specifically for the entire film lifecycle, Moving Bramha’s solutions include:
Custom audience building using genre-based historical data, regional insights, and behavioral analytics
AI-led dynamic media buying that reallocates budgets in real-time based on campaign traction
Creative framework design that evolves seamlessly from teaser to trailer to transaction
Closed-loop attribution models that link spends directly to footfalls, ticket bookings, and post-release OTT viewership
“Every reel, every poster, every launch has a job to do and Moving Bramha is built to ensure that job is done with precision and performance,” Rajgor emphasizes.
Through Moving Bramha, Vatsal Rajgor aims to bring accountability, automation, and agility to an industry often driven by hype over hard metrics. His launch marks a bold step toward redefining movie marketing as a performance engine, not just a promotional afterthought.
With a powerful blend of tech, creativity, and commerce, Moving Bramha is set to become the go-to partner for studios, streamers, and storytellers looking to drive real-world impact from reel-world content.
