• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, January 16, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

BBDO India & ZeeMELT pay tribute to India’s memorable TV Shows

by Editorial
September 8, 2020
in Featured, Television
2 min read
BBDO India & ZeeMELT pay tribute to India’s memorable TV Shows
Share Share ShareShare

Mumbai: The people behind the interactive poster of Indian TV characters that went viral over the weekend.

BBDO India’s new interactive poster, featuring 58 memorable characters from TV shows from the last 40 years, will keep you guessing, even as you begin to feel nostalgic and are taken down memory lane. This vibrant artistic impression that went viral over the weekend was created as part of the launch of the ZeeMELT 2020 event.

The poster is a gathering of memorable characters from 58 of India’s most iconic TV shows set near the historic Gateway of India promenade in a vibrant illustration style. It brings back memories of TV shows that were broadcast across Doordarshan and Hindi GECs from the unforgettable Bharat EkKhoj to today’s Big Boss and KBC.

The BBDO India team that created this image studied the history and impact of Indian TV programs before zeroing in on the final 58 iconic characters. Due to the lockdown, a visit to the Gateway of India location was not possible. So, Google Earth was used to get a 360o view and understanding of the real-time location and perspective where the characters and shows are set.

Teaming up with one of India’s most awarded illustrators, Deelip Khomane and his son, Sushant Khomane along with the BBDO team including Sandeep Sawant (ECD), Hitesh Shah (Head of Production, Mumbai) and Yash Modi (Creative Director) went through each show to carefully capture the look, behaviour and nuances of every character before finally deciding on the final illustrations.

Each character, was carefully choreographed and intricately and sensitively designed, illustrated, colored, and added to the poster. The whole process took 7 weeks from conceptualization to completion. The illustration alone took a month to wireframe and finish.

The iconic poster was launched on 3rd September as a part of ZeeMELT and continues to circulate social media as viewers try and guess all 58 shows in the visual.

Rajesh Kejriwal
Rajesh Kejriwal

“The painting is a wonderful example of communications riding on popular culture. TV is popular culture in India and across the country, much time is spent of discussing TV content and thousands of social media messages discuss the developments on TV shows and the performances of characters.” said Rajesh Kejriwal, Founder and CEO of Kyoorius, the people behind the ZeeMELT event.

Josy Paul
Josy Paul

“We’ve tried to capture the memories and times of the last 40 years through the characters who gave us our most memorable TV moments, and added life to our living rooms. The result is not just a guessing game, it’s an outpouring of nostalgia, an interaction with our own past – a glorious look at where we come from.” said Josy Paul, Chairman and CCO, BBDO India.

CREDITS

Sandeep Sawant, ECD

Deelip Khomane, Artist

Sushant Khomane, Artist

Hitesh Shah, Head of Production

Yash Modi, Creative Director

Anant Rangaswami, Editor MELT on WION News

Josy Paul, Chief Creative Officer, Chairman

 

Tags: BBDO IndiaBharat EkKhojDeelip KhomaneDoordarshanJosy Paul BBDO IndiaRajesh Kejriwal ZeeMELTSushant KhomaneZeeMELT 2020

Related Posts

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC
Brand Stories

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

by Editorial
January 16, 2021
0

New Delhi: Followed by the launch of Care Shield, a health insurance add-on cover specifically designed to cover more than...

Read more
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey
Featured

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

by Editorial
January 16, 2021
0

Noida: With an aim to determine the mood of the people after a topsy-turvy year, ABP News, along with research partner...

Read more
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021
Chetan Mahajan, Founder & CEO of The Mavericks

All we have is collective gratitude towards our clients and partner ecosystem that believed in our capability and commitment and supported us during this prolonged turbulence

January 13, 2021

Subscribe to Newsletters

Trending

Amazon Prime Video Launches ME in Association With Airtel
Featured

Amazon Prime Video launches Mobile Edition in association with Airtel

by Editorial
January 13, 2021
0

Mumbai: Accelerating its efforts to increase access to high-quality entertainment for every Indian, Amazon today introduced Prime Video Mobile Edition –...

BARC India renames Impressions to Average Minute Audience (AMA) in line with global standards

TRP Scam: ED quizzes top officials of BARC India

January 14, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

January 16, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.