New Delhi: Gurugram-headquartered public relations and communications management firm PRandit Solution Pvt. Ltd. has secured the PR and media relations mandate of Tezos India — an organization that enables people and entities to optimally use the Tezos blockchain in India. PRandit was able to secure the mandate by participating in a competitive multi-agency pitch, following an open call by Tezos India for outsourcing their PR and media activities.
Being the leading PR partner for Tezos India, in the upcoming months and years, PRandit will be responsible for crafting and disseminating all the key messages and information relevant to establishing and projecting the credibility of Tezos India as an enabler towards creating a well-rounded Tezos ecosystem in India. In addition, as a part of this mandate, PRandit will explore opportunities for Tezos India and its spokespersons to be featured across relevant national and international media outlets, spanning across print, electronic, online and new-age media outlets, among others.
Shalu Jha, Co-Founder & COO, PRandit Solution says, “India currently hosts one of the largest tech and startup industry base in the world; and blockchain and crypto have, off late, become the fastest-growing space as well as one of the hottest topics in the media and communications universe. And in line with these developments, Tezos India has been, off late, playing a crucial role in helping enthusiasts and young Indians bring closer to the marvels of Web3 at large, and Tezos blockchain in particular. As a ‘tech-first’ PR company, we at PRandit are very happy and proud to partner with Tezos India to enable them to increase their visibility, credibility and prominence in the media ecosystem at large, and amongst their target audience in particular. Our focus for Tezos India’s PR would be towards ensuring that their larger organizational goals are being served while actively evangelizing and spreading awareness about Tezos, crypto, blockchain and web3, among other allied subjects.”
Poorvi Sachar, Head- Operations, Tezos India says, “We at Tezos India are pleased to associate with PRandit for our 360-degree media and PR related engagements. We are confident that through their strategic know-how of the media and communications arena, PRandit will be playing an instrumental role in highlighting Tezos India’s areas of expertise and operations, achievements, etc. We look forward to a fruitful long term collaboration.”
Notably, Tezos India is an organisation supporting the Tezos ecosystem in the Indian sub-continent and is a grantee of Tezos Foundation. As innovation in the blockchain space advances in India, Tezos India constantly strives to address key barriers facing blockchain adoption to date in India through: developer adoption, education & training, and ecosystem development. On the other hand, PRandit Solution is a leading Indian B2B agency in the field of strategic communications’-related services – has helped over 500 startups/businesses with their brand positioning, media relations, public relations, reputation management, etc, since its inception in 2018.