Mumbai: Prime Video has onboarded AP International South Cinema as an add-on subscription, bringing one of the largest South Indian film libraries to its platform. The add-on will feature a specially curated selection of Tamil and Malayalam blockbusters and contemporary classics, available to customers in India at INR 399 per year.
AP International South Cinema offers a diverse mix of award-winning, critically acclaimed, and fan-favourite titles, celebrating the depth and vibrancy of South Indian storytelling. The extensive library includes Tamil hits such as Athomugam, Red Sandal Wood, Burqa, Pudhupettai, Sivakasi, 7/G Rainbow Colony, Chellamae, Ghilli, Kovil, Enakku 20 Unakku 18, and Boys, along with Malayalam blockbusters like Jerry, Thaanara, Digital Village, Phoenix, King Liar, Puthiya Niyamam, Rudhramadevi, Ring Master, Annayum Rasoolum, and Neram, among others.
As part of Amazon’s video entertainment marketplace, Prime Video’s add-on subscriptions allow customers seamless access to a wide range of premium content from multiple providers — all available at one destination with unified search, billing, and viewing convenience.
“We are delighted to launch AP International South Cinema as the newest addition to our fast-growing lineup of local language add-on subscriptions,” said Gaurav Bhasin, Head of Marketplace (Add-on Subscriptions and Movie Rentals) and Prime Video Ads, India. “This collaboration brings hundreds of acclaimed Tamil and Malayalam titles to our service celebrating India’s diverse filmmaking heritage. As South Indian cinema continues to gain incredible nationwide popularity, this addition strengthens Prime Video’s position as a comprehensive entertainment destination, furthering our commitment to expanding local content offerings and bringing viewers closer to stories from India’s various storytelling cultures.”
“True cinema transcends language and time. We’re proud to share the soul of Tamil and Malayalam storytelling with audiences everywhere—celebrating the past while shaping the future,” shared Sanjay Wadhwa, Managing Director, AP International. “As the catalogue continues to grow, this collaboration marks a significant step in expanding the reach of Indian cinema and celebrating its enduring artistry.”
