Mumbai: In a landmark move celebrating India’s rich cinematic legacy, Prime Video has launched NFDC – Cinemas of India as a new add-on subscription on its platform. This initiative brings together a carefully curated collection of some of India’s most acclaimed and culturally significant films, now available for Indian audiences at just INR 199 per year.
The Cinemas of India collection showcases timeless masterpieces from revered filmmakers such as Satyajit Ray, Shyam Benegal, Mira Nair, and Kalpana Lajmi, among others. Viewers can now enjoy a vast range of award-winning films across languages including Mirch Masala (Hindi), Ghare Baire (Bengali), Doghi (Marathi), Ganashatru (Bengali), Marupakkam (Tamil), Percy (Gujarati), Stri (Telugu), and Parinamam (Malayalam), as well as globally recognized titles like Gandhi and Salaam Bombay!
The platform’s video entertainment marketplace continues to expand with add-on subscriptions, offering customers seamless access to premium content under one digital roof.
“NFDC has been the cornerstone of India’s finest cinema, nurturing path-breaking films for decades. We’re excited to announce NFDC – Cinemas of India as our newest add-on subscription, featuring an exclusively curated collection of cinematic masterpieces,” said Gaurav Bhasin, Head of Marketplace (Add-on Subscriptions and Movie Rentals), Prime Video. “The collection showcases the rich heritage of Indian cinema across our linguistically diverse entertainment industry. Whether you’re a cinephile or just beginning to explore Indian cinema, NFDC’s catalogue offers an unparalleled window into our country’s most acclaimed and culturally significant films. Through add-on subscriptions like these, we continue our commitment at Prime Video to super-serve customers with more of what they love, all in one place.”
The collaboration also marks a milestone in NFDC’s vision to elevate Indian cinema’s global accessibility. Speaking on the partnership, Prakash Magdum, MD, NFDC Ltd., said, “We are thrilled to collaborate with Prime Video to make NFDC’s rich collection of movies accessible to a wider audience. For decades, NFDC has supported pioneering filmmakers and impactful narratives that showcase India’s cultural diversity. With Prime Video’s massive reach across the country, we are confident that these timeless, thought-provoking stories will reach and be enjoyed by new audiences, and enable us to take Indian cinema far and wide.”
