CommsCredible has announced that seasoned entrepreneur and business growth specialist, Priyanka Wadhwa has joined them to strengthen their venture as Head of Strategy & Growth. She will be leading the company’s international expansion plans, and developing its business strategy in alignment with the organization’s overall goals.
At CommsCredible, she will don the hat of entrepreneur-in-residence and work closely with the founder and core team members. As part of her immediate focus area, Priyanka will be responsible for creating a structured framework for the smooth functioning of operations, ensuring that the company achieves its business and client objectives.
With a career spanning over two decades, Priyanka has worked and collaborated with international brands such as Henry Schein, Decathlon, Ariat, Pikeur, Tuff Rider, Dover Saddlery and Kramer Equestrian. In her previous role, she was co-leading the business operations of Kapila Krishi Udyog Ltd, India’s leading cattle feed company. Priyanka played a pivotal role in scaling their revenue from Rs 100 cr to 700 cr. As an experienced professional, she has a proven track record of driving sustainable growth and process improvement across various industries.
Talking about her joining, Aman Dhall, Founder of CommsCredible, said, ”We are delighted to onboard Priyanka in our core team. Her rich experience of scaling up early stage ventures in the international markets, creating distribution networks for global brands, as well operational experience of creating strong frameworks to lead market development for a niche sector player would help us accelerate our next phase of growth.”
Talking about her appointment, Wadhwa said, “Coming from a cross-industry background, I see a big potential in the PR industry. The focus areas of CommsCredible, and its global vision excites me. I believe that a large percentage of Indian businesses still don’t understand how organic marketing and PR works, how it helps create legacy brands, and mixes its offerings with the advertising industry. My immediate focus will be to strengthen our analytics and tech offering to strengthen our operations, as we stride towards a global scale up in the next phase.”