Publicis Groupe has appointed former Omnicom Media Group’s CEO NA, Scott Hagedorn as Chief Solutions Architect. He will also join the company’s U.S. ComEx leadership team and report directly to Arthur Sadoun, CEO and chairman of Publicis Groupe.
Hagedorn mentioned about new appointment in his LinkedIn post. In his new role, he will bring together Publicis’ creative, media, data and technology assets to forge agile, go-to market solutions to accelerate client growth. He will also identify and drive new strategic capabilities, build centers of excellence for innovation and serve as a strategic partner to client leaders globally.
Samantha Levine Archer, Omnicom Media Group NA’s chief transformation officer also joins Publicis in partnership with Hagedorn in a U.S. focused solutions role.
Prior to becoming CEO of OMG NA, he launched Omnicom’s Hearts & Science data unit and headed its Annalect data technology platform. He was also associated with oragnisations namely, PHD Media Ltd. as CEO, RAPP as Chief Digital Officer and many more.