Chandigarh: India’s Premium Free To Air (FTA) 24×7 Punjabi Music Channel “Balle Balle” is launched now in MENA region of UAE. Back in India, the channel has been catering to the regions of Punjab, Haryana, Chandigarh, Himachal Pradesh, Jammu & Kashmir, Delhi, and across the country.
It is available on all leading DTH platforms (TATA Sky 1940, Airtel 570) and Cable operators including other Local Independent Network (LN). It has a wide presence on OTT/ Digital platforms like Mx Player, Jio TV, Youtube, Facebook, Twitter, Instagram, etc.
Tapan Dewan, MD, Balle Balle, said, “I am really grateful to God to give me this opportunity to bring our channel here. With this launch, we aim to bring India’s most entertaining and favorite Punjabi Music channel to UAE. Balle Balle is one of the most popular Punjabi music channels in India, which will be available across the UAE with its Punjabi and Bollywood content on Etisalat at no. 945. The channel promises to offer most upbeat songs thereby bridging the gap in the region.”
Rakesh Gupta, COO, Balle Balle, has successfully promoted the channel in India and would be ensuring a similar success story in UAE, making it the first Punjabi Music channel in UAE in the MENA region. The channel will be airing entertaining Music shows in association with Punjabi singers and actors along with upbeat trending Bollywood Music promising full entertainment to its viewers.
Balle Balle, launched in 2018, became a popular Punjabi music channel within a short span. It has a library of the latest Punjabi songs of leading stars and singers. The channel is connecting to its target audience starting from the 13+ age group. Due to credibility, trust and consistency, Balle Balle is a well-known household name everywhere and it does carry a value to the local psychology, intelligence, and values of the society.