Chennai: Puthuyugam, Tamil Entertainment Channel from New Gen Media has carved a niche in the Market by positioning itself as a Youth entertainment attraction with trendy attractions like K-Series in the past.
Standing true to its tagline Endrendrum Pudhumai (Ever Refreshingly New), the channel is set for a refreshing line-up of shows with a repositioned strategy to attract more women in to its turf, thus aiming to tap the crowd that rules the television.
Starting from today (24th April), Puthuyugam has added many new segments of content from morning to evening during weekdays and special shows during the weekends. As part of the new strategy the channel has decided to increase the fiction content during the weekdays and adding non-fiction power during the weekends with Reality shows, Game shows and Chat Shows.
Speaking to tvnews4u.com on the new strategy and refreshing line-up, Mr RBU Shyam Kumar, who is also the CEO of New EraMedia Corporation said, “Re-invention is a continuous process of our life and it needs constant refreshing withnew thinkingand innovative approach to make it more meaningful and exciting. In reflection of this idea, Puthuyugam channel is constantly evolving with new ideas and concepts. With this phase of realigning strategy, we intend to cater to women and younger audience with a range of trendy shows”.
“We wish to make mornings lively and meaningful for women with our new attraction Good Morning Café that will be packaged with lots of in-puts on trendy fashion, wellness, self-defense, grooming. Since, women are hooked to fiction content during weekdays, we are bringing in new shows like KalloriParavaigal & Snehithiye, that reflects the imagination of a new era women. We will be adding more non-fiction in weekends along with movies”.
The Channel has roped in Mr Bharani as its Programming Head who is overseeing the process of refreshing the channel.
Kallori Paravaigal at 8:00PM (Monday to Saturday) has gained immense popularity, in particular Manik and Nandini’s love story, collectively known as MaNan on social networking sites, and has been considered a rage among the young audience.
Five friends who formed Fab 5, a musical group in the coolest college of the city, strive to achieve their goals and battle issues of the heart along the way. The core of the show lies in highlighting the importance of friendship along with other relationships, be it romance, friendship, or familial relations.
The show is split into two seasons, the first one focusing on how love becomes important over friendship in Manik’s life through Nandini changing his life. The second season is more of an epilogue of the first, on how each person lives start to change and evolve.
Snehithiye at 8:30PM (Mon to Sat) deals with the story of three girls, Isha, Gia and Revati, embark on a journey to pursue their career and improve their love lives while venturing outside the boundaries of societal norms and traditions.
Puthuyugam is set to bring back the new season of its celebrity chat show NatchatiraJannal hosted by actress Sangeetha around mid-may that will be slotted in its weekend prime time.