Delhi: Radio City has launched a unique platform to connect the citizens of Delhi with the recently elected ward councilors of Municipal Corporation of Delhi (MCD). Called ‘City Ka Darbaar’, the activity involves the immensely popular RJ Aadi conversing with the citizens, both on-air and on-ground, to discuss the issues they are facing in their respective areas.
These issues are then communicated to the respective ward councillors for resolution. The activity is aimed at bringing the city together by giving citizens an easy access to their elected representatives, to raise concerns and find solutions. All the issues, complaints and queries of the citizens are being monitored closely by Manoj Tiwari, the Delhi BJP Chief, to ensure speedy redressal.
As a part of ‘City Ka Darbar’, RJ Aadi will visit 150 wards covering 55% of the total wards in Delhi and 30 branded e-rickshaws covering length and breadth of the city promoting the activity for 20 days. RJ Aadi and the ward councilors will speak to the residents to understand their issues and grievances and then work towards resolving the same. At the same time, every evening, RJ Aadi will discuss the issues on-air with the listeners and invite the ward councilors on the show to find solutions. Listeners can also call in and speak directly to their ward councilors on the show, as well.
Mr. Manoj Tiwari, Delhi BJP Chief says, “Radio City’s ‘City Ka Darbaar’ is a unique platform that bridges the gap between the citizens and ward councilors, making it easier for the both the parties to interact with each other.”
Mr. Kartik Kalla, EVP and National Head, Programming, Audacity and Marketing – Radio City says, “At Radio City, our efforts are always directed towards treading the untrodden path and offering content that goes beyond the ordinary. Through ‘City Ka Darbar’, we have been able to create a platform that finds utility in the citizens’ everyday lives. It gives them an opportunity to speak up, be heard and work collectively towards improving the city’s kona kona. In sync with our philosophy of ‘Rag Rag Mein Daude City’, the activity saw the network scan every corner of Delhi to identify the issues, connect the citizens and leaders, and be a solution-enabler.”
The results of ‘City Ka Darbaar’ are already being seen around Delhi. During his visit to Okhla Phase III, the citizens spoke to RJ Aadi about issues related to garbage disposal and waterlogging in the area.
Radio City has set the Darbar in many wards in North, South and West Delhi, with over 21,000 queries registered so far and all of these areas are already seeing marked improvements.