Mumbai Radio City is back with its show ‘Cricket ka Blockbuster’, for which the company has on-boarded cricketer turned commentator Aakash Chopra as the host. The objective of the show is to engage with the audience and entertain them by offering custom-tailored content based on their preferences.
The enthusiasm of the IPL game among the fans is at an all-time high and to add extra flavor to the ongoing excitement on the field, Radio City’s exclusive show – ‘Cricket ka Blockbuster’ with Aakash Chopra brings the best cricket entertainment with a twist. The new season of the thematic cricket stories is keeping the cricket fanatics hooked for all 61 days of IPL. Radio City’s cricketing show has been supported by multiple brands and the Presenting Sponsor is Super 4 – India ka Apna Gaming App, Insurance Partner is LIC and Associate Sponsor is Harmony Arts and JJ Tax.
Commenting on the cricket special IP – Cricket ka Blockbuster, Kartik Kalla, Chief Creative Officer, Radio City said, “Cricket is more than a game, it is an emotion that connects everyone across the country. Radio City has been at the vanguard of amplifying the content delivery preferences with the objective of keeping the audiences engaged as well as entertained through innovative IPs. With this in mind, our cricketing property ‘Cricket ka Blockbuster’ offers cricket fanatics with entertaining cricket trivia and builds on the hype for an exciting IPL experience with our host Aakash Chopra.”
Through the show ‘Cricket ka Blockbuster’, Aakash Copra brings unknown stories to a cricket crazy nation during the morning show across the network and features his most popular segment ‘Aakashvani’ – predictions on the matches. The show also provides exclusive content in the form of interesting trivia and match analysis. The other elements of the show include Foot thumping Celebratory Anthem for the campaign, Predict & Win – Predict the score and win prizes, Drinks break – A humour pre / post ad break segment having cricket PJs, Post-Match analysis with Aakash, Game Point – A Sunday show about highlights of the tournament, Cricket Jockey – All the updates relating IPL matches.
Commenting on the show, Cricket Expert, Aakash Chopra said, “I am extremely thrilled and excited to go on-air on Radio City and share my cricketing stories, trivia’s, match predictions, and anecdotes as the IPL fever is known to reach hysterical crescendos in our country. Radio City has the perfect show to match the energy on the field with ‘Cricket ka Blockbuster’ that creatively weaves the best of cricket with entertainment to enthral the audience and cricket fans. I am delighted to recreate the euphoria on-air with ‘City ka Cricket Jockey’ predict to win contests.”