India: With a motive to bring action closer to its fans, Radio City, India’s leading radio network, announced its well-planned partnership with the World Pickleball League (WPBL) as the official radio partner for the 2025 season. This alliance set the stage for pickleball’s rapid growth across India, bringing the sport at the forefront through the channel’s extensive reach and engaging programming. As a global leader in the sport, WPBL is dedicated to expanding pickleball’s popularity by hosting high-intensity competitions and delivering a thrilling experience for fans.
WPBL 2025 has marked India’s first-ever professional pickleball league, that featured 6 dynamic teams who competed at the iconic Cricket Club of India (CCI), Mumbai. The tournament, powered by PNG Jewellers, delivered 90 matches, 48 international players, and 10 days of adrenaline-pumping action. Fans watched all the action live on Sony Sports Ten 2 and Fancode as well as secured their tickets via Swiggy Scenes for an electrifying stadium experience during January 24th to February 2nd, 2025.
As part of this association, Radio City’s RJs conducted exclusive interviews with players, team owners, and key stakeholders, offering listeners unique behind-the-scenes insights. The excitement was amplified through on-air and digital contests, interactive segments, and fun encounters with both players and audiences.
Commenting on the partnership, Ashit Kukian, CEO of Radio City, said, “We feel thrilled about the partnership with the World Pickleball League for the 2025 season. Pickleball is rapidly gaining traction in India, and through this connection, we aimed to create greater awareness and excitement around the sport. With our intriguing content, strong listener base, and interactive contests, we are looking forward to making the sport a household name.”
Gaurav Natekar, CEO & Founder, World Pickleball League said “The World Pickleball League is more than just sport— it’s a dynamic amalgamation of sport, entertainment and community building. Our partnership with Radio City played a pivotal role in bringing this vision to life, helping us reach the right audience and augment the league’s excitement. This collaboration has been a game-changer, making WPBL more accessible and absorbing, and we look forward to working in the future to build WPBL into a far bigger and better experience for the fans and spectators.”
This teamwork is reiterating WPBL and Radio City’s efforts in building a healthy sports culture and bridging the gap between fans and the thrilling fast-paced world of pickleball.
