Mumbai: Zee Entertainment Enterprises Limited has appointed Rahj Kumar Agarwal as Senior Vice President and Head of Marketing for Zee TV, Zee Anmol, and &TV. The move brings one of Hindi broadcasting’s more well-travelled marketing minds back to the network where he first made his name.
Agarwal joins from JioStar, where he spent over seven years working on the Colors franchise. He joined Viacom18 in January 2019 as Director of Marketing for Colors, was elevated to Senior Director following the formation of JioStar, and held that position through May 2026. His time in the Colors ecosystem gave him extensive experience managing a brand that competes directly and intensely with Zee’s own primetime lineup.
Before Colors, Agarwal had his first stint at Zee Entertainment, where he rose from Senior Brand Manager on the Zindagi channel to Brand Lead roles spanning both Zindagi and the English Movies cluster. It was at Zee that he developed his foundational understanding of Hindi and niche satellite entertainment marketing — experience he now brings back to the network at a senior level.
His career also includes time in the Bangla market, where he worked as Associate Marketing Manager with Star Entertainment Media, giving him early exposure to regional broadcast dynamics. In his formative years, he was associated with The Walt Disney India Ltd and Times Television Network, rounding out a cross-genre view of Indian broadcasting. He has also served as Director at Panchmukhi Kitchen Appliances Pvt. Ltd., reflecting commercial interests outside media.
