Mumbai: Rajasthan Patrika Group’s FM Tadka that recently launched two new stations in Ajmer and Bikaner, will soon be launching four new stations in Jammu, Srinagar, Aligarh, and Muzaffarpur. Amongst the four, Aligarh and Muzaffarpur will be launched within a month.
The team is much more excited to be a part of Jammu and Srinagar as they will get to know about their lifestyle and also get a chance to design radio programmes according to them. “Jammu and Srinagar are a great challenge and a wonderful playground to work on. Jammu is a khichdi of Punjabis, Muslims, Pandits, more so music will be contemporary, Sufi and Punjabi,” stated AJ Sufi i, Programming Head of FM Tadka Jaipur.Elaborating on the audiences’ expectations and reactions towards the station, Sufi explains, “I don’t think there will be any difficulty in terms of how the audience will react because RJing is about infotainment, it is not about news. According to law, private FM channels are not allowed to broadcast news only allowed to broadcast entertainment content.”
With a motto to bring Jammu and Kashmir closer to the rest of the country, FM Tadka is all ready to offer positive sound to the residents of these states.
“People say that you have to be careful in Kashmir and Jammu, I don’t think so. It is our country and they are our people. The perception of calling Jammu and Kashmir people as Woh Log needs to be removed and radio will play a major role in doing this,” added Sufi