Uncle holding out on the finance he promised to expand the shop? Tired of being pushed from pillar to post for that new business loan? Or negotiating the interest rate with the local money lender to send out that shipment of goods? Lendingkart promises to ease these pains of small businesses in its campaign featuring Rajkummar Rao, by helping MSMEs secure the finance they need at competitive rates.
The brand campaign with the theme ‘Lendingkart hai toh business is good’ features three films, which will be aired on Disney+ Hotstar during the ICC Cricket World Cup. The campaign uses ‘atakna’ (getting stuck) to visually depict how businesses can get stuck without the right financial product.
The campaign has been conceptualised by Tilt Brand Solutions.
Using big data analytics and machine learning algorithms, Lendingkart claims to have developed tools to help lenders evaluate the creditworthiness of borrowers. This enables them to provide products including unsecured business loans, personal loans for self-employed and gold loans.
Harshvardhan Lunia, Founder & CEO, Lendingkart, said, “In this new age of Digital India, it is imperative for businesses to know that securing loans can now be done with a single tap on their smartphones, with Lendingkart. After the last few profitable quarters that we have had, we were interested in finding new ways to reach the masses and introduce our products made especially for our MSME friends. And what better time than the cricket season! In a country with so many people of diverse cultures and backgrounds, the love for cricket is a common language that connects all Indians. This campaign continues to fortify our mission of bridging the credit gap that the MSME sector faces.”
Ram Deshpande, Chief Marketing Officer, Lendingkart, said, “Following our tremendous growth and our customer-centric approach, we need to always be on the lookout for newer, innovative, creative ways to reach business owners across different parts of the country. In line with this vision, Rajkummar Rao, an actor known for his versatility and diverse fan following was the perfect fit to go ahead with the latest campaign and the World Cup, one of the biggest events of the year for our nation is the right avenue to further enhance visibility. Cricket and cinema are the heartbeat of our country and this time, Lendingkart will make the most of both.”
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