Mumbai: This Diwali, Reliance Jewels, one of India’s most trusted jewellery brands, unveiled its new festive collection, celebrating the vibrant spirit of the season. The launch marks a significant milestone for the brand as Bollywood icon Raveena Tandon and her daughter Rasha Thadani join as its first-ever brand ambassadors.
The mother-daughter duo exemplifies the perfect blend of legacy and modernity, reflecting the evolving relationship Indians share with their jewellery. Their association emphasizes how jewellery transcends generations—preserving heirlooms while embracing contemporary designs for today’s lifestyles.
Speaking on the launch, Gayatri Yadav, Group CMO, Reliance Industries Ltd, said, “We Indians have always shared a deep emotional bond with gold – it marks our traditions, milestones, and sense of identity. Yet, as styles evolve, many pieces no longer match our self-expression. Our New Diwali Collection celebrates this evolution by blending timeless traditions with contemporary tastes. With Raveena Tandon and her daughter Rasha as the faces of this campaign, we connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honour heritage while embracing modern style.”
The New Festive Collection draws inspiration from Diwali-specific elements such as Laxmi-inspired motifs, Rangoli, lanterns, diyas, marigolds, lotus florals, and peacocks, exquisitely crafted in gold and diamonds. It features earrings, chokers, long necklaces, bangles, and rings designed for Diwali, Dhanteras, weddings, and other festive occasions.
Raveena Tandon shared her excitement, “I am delighted to begin my journey with Reliance Jewels launching their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook.”
Rasha Thadani added, “I believe jewellery should reflect who you are, no matter the occasion. This collection lets me express my personality while beautifully embracing the festive spirit. Each piece feels like an extension of me, celebrating individuality and style with a festive charm.”
Reliance Jewels’ festive offering also includes a 100% Old Gold Exchange Value, allowing customers to unlock the full value of their old jewellery and refresh their collections with new designs. Additionally, festive offers include up to 45% off on gold jewellery making charges and up to 35% off on diamond value and making charges, valid till 2nd November 2025.
