MUMBAI: The Twenty20 cricket extravaganza IPL 2024 wrapped up with the Kolkata Knight Riders triumphing over the Sunrisers Hyderabad in the final. Qoruz that tracked social media activity has noted that among the teams, Royal Challengers Bengaluru led the social media buzz with 14.6K mentions by social media influencers, followed by Mumbai Indians with 12.3K mentions, and Chennai Super Kings with 10.2K mentions. These teams garnered the most attention from influencers, reflecting their strong fan base and impactful presence online.
Qoruz analysed the social media landscape to identify key trends and insights from the IPL 2024 season. Starting from the first match on 22 March, Qoruz tracked social media activity to capture the sentiments and interactions of influencers and their followers. Using the social listening capabilities of Qoruz Insights, the report aggregates mentions and popular hashtags related to IPL teams.
Virat Kohli topped the social media charts with 22.6K mentions, making him the most talked-about player this season. MS Dhoni followed with 18.7K mentions, and Pat Cummins garnered 3.4K mentions. These players’ significant social media presence underscores their popularity and influence in the cricketing world.
Mumbai Indians achieved the highest number of views at 1.2 billion, with 143 million likes and an engagement rate of 1.59. Royal Challengers Bengaluru followed with 930.7 million views, 104.2 million likes, and an impressive engagement rate of 4.5. Chennai Super Kings secured 534 million views, 16.4 million likes, and an engagement rate of 1.74, rounding out the top three in terms of social media impact.
Number of Posts by Social Media Users – Using Popular Hashtags of IPL Teams – Instagram, X, and Facebook
Social media activity surrounding the IPL 2024 season saw a significant number of posts from users across platforms like Instagram, X, and Facebook. The Royal Challengers Bengaluru led the way with 1.4 million posts, utilising hashtags such as #rcb, #playbold, #nammaRCB, and #12thManArmy. Following closely were the Mumbai Indians with 1.1 million posts, featuring hashtags like #mumbaiindians and #mumbaiMeriJaan. The Chennai Super Kings also saw considerable engagement, with 927K posts under hashtags like #csk and #WhistlePodu.
