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Rdio acquires Dhingana to enter Indian market

by MN4U Bureau
April 13, 2014
in Radio
Reading Time: 2 mins read
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San Francisco: US-based Digital music service Rdio has acquired Indian music streaming firm Dhingana, with a view to enter the Indian market.

Financial details of the deal have not been disclosed.

Set up in 2007, the Pune-based firm provided legal music streaming services across platforms with a portfolio of over one million songs in 42 languages.

It had raised USD seven million in Series B funding from Lightspeed, Inventus Capital and Helion Ventures but shut shop last month.

Rdio, set up by Skype co-creator Janus Friis in August 2010, is based in San Francisco. It provides services across 51 countries, including the US, Argentina, Israel, Nicaragua, South Africa and Uruguay.

Rdio will launch its service in India later this year, Rdio said in a statement.

Dhingana’s team in India will join Rdio, including its founders Snehal Shinde and Swapnil Shinde, who will join the executive team at Rdio.

“Over the past seven years, Dhingana has worked hard to build a music platform that allows millions of users around the world to enjoy the diverse music of India, including a massive Bollywood catalog. We’re excited to continue this mission and further our reach with Rdio,” Snehal Shinde said.

The twin brothers will work on expanding Rdio’s efforts in India and other emerging markets.

“India is a tremendously vibrant market for music and culture and one of the largest and most important in the world. We are one of very few global companies that can provide a great music experience to an expanding international audience,” Rdio Chief Executive Officer Anthony Bay said.

Rdio provides 20 million songs and over 400 genre radio stations. On December 11, 2013, it commenced services across 20 new countries.

At the start of 2013, only 30% of Rdio’s monthly active users (MAUs) came from territories outside the US. This grew to 57% by the end of December 2013.

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