New Delhi: dentsu X India has won media mandate of Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. The Delhi office of dentsu X will be handling the account estimated around Rs 500 Cr.
IPG is the incumbent agency group since 2013. The pitch process involved IPG, Madison and Havas. The business will shift effective 1st January 2020.
With operations spanning across more than 60 countries, RB is dedicated to helping people live healthier lives. Underpinned by values such as innovation and partnership, at its core, RB has also been the flagbearer of the sustainability movement across many countries. From driving sustainable innovation to working on recycling plastic, water and other types of wastes, RB’s initiatives are world-renowned.
When asked, Divya Karani, Chief Executive Officer, dentsu X, confirmed, “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”
dentsu X India comprises of three agencies; dX-matrix, dX-cubic and dX-palette.