Chennai: Refex eVeelz, a fast-growing electric mobility solutions provider to leading corporates and demand aggregator platforms, has announced its rebranding to Refex Mobility, unveiling a refreshed brand identity and a strengthened leadership team to propel its next phase of growth in safe, clean, and reliable transportation services.
The rebranding reinforces the company’s commitment to “Responsible Mobility,” delivering tech-backed, socially conscious mobility solutions at scale. Since its inception in March 2023 with just 24 company-owned EVs, Refex Mobility has scaled to a fleet of nearly 1,400 electric vehicles, providing tailored B2B and B2B2C mobility services to corporates, institutions, and employees.
With its renewed mission anchored on reliability, safety, sustainability, and social impact, the company aims to redefine urban transport by making it both efficient and transformative for communities.
Refex Mobility has appointed Anirudh Arun as Chief Executive Officer to lead its next growth phase, focusing on scale, operational excellence, and enhanced customer experience. Anirudh is recognised for building premium, clean-fuel, zero-cancellation fleet systems at scale in the mobility industry.
“Mobility is more than just getting from point A to B — it’s about trust, dignity, and dependability. Our vision at Refex is to build a fleet and service culture where customers, drivers, and partners all experience that trust every single day,” said Anirudh Arun, CEO, Refex Mobility.
Anirudh will be supported by Ankit Grover, appointed Chief Business Officer, who will drive enterprise partnerships and corporate client expansion. They join an existing leadership team comprising Sasi A (Chief Technology Officer), Meet Goradia (Chief Operating Officer), and Sachin Navtosh Jha (Chief of Staff to the Group MD), ensuring continuity and operational strength.
The rebrand includes a redesigned company logo, modernised app icon, and vibrant new vehicle decals, reinforcing the brand promise: “Refex = Reliable Fleet. Exceptional Experience.” This new visual identity reflects the company’s dedication to professionalism, timeliness, cleanliness, and a customer-first approach—whether for individual passengers or large-scale corporate mobility needs.
Refex Mobility is rapidly expanding its sustainable fleet, offering premium electric transport options for corporate employee mobility and on-demand services. With a strong foundation, expanded leadership, and a bold new look, the company is positioning itself to raise the bar for urban mobility in India.
