Eventoss is a Marketing and Entertainment Communication solution provider that was started to cater to less urban areas to provide no less experience like the urban. The company has handled 2000+ projects of the different brands of different industries with their innovative strategies and communication solutions through multiple subsidiaries, including creative communication, events support, to digital solutions. In their 11 years of journey, Eventoss has served giant brands of the industry, including Amity University, Airtel, Vivo, Shopper Stop, Indian Oil, Aditya Birla Group, VLCC, Coca-Cola, Uber, TVS, Tanishq, and many more.
In conversation with Medianews4u, Syed Aabish Hassan, Founder, Eventoss Entertainment Pvt Ltd, spoke about the company’s journey, challenges faced, how brands are reaching the core of India through regional events, and more.
Speaking on the 11 years of Eventoss Entertainment, Hassan said, “Company which was incepted in 2010 against the backdrop of high-end resource crunch in the semi-urban by area of Patna with very few scanty clients, failing several times, constantly struggling with rigid vendors. But their belief in the tagline “Say hello to endless Possibilities” helped them explore innovative solutions leading to collaboration with global companies, including Airtel, TVS, Kingfisher, Sony, etc. Having successfully delivered more than 2000 projects, Eventoss went ahead to organize Dainik Bhaskar Utsav. This week-long celebration witnessed celebrities like Shahrukh Khan, Gulzar, Pankaj Udhas, Kumar Vishwas, Fatima Sana Shaikh. Owing to our expertise in the events industry, the company gradually diversified into the realm of Marketing, Public Relations, Advertising, and Media Production.”
“Just like any other start-up, initially even we struggled with problems like rigid vendors, scanty clients. But it was starting a legacy in an area where the sector was untapped before brings with it certain challenges like vendor management, quality assurance, scarcity of skilled resources to deal with constantly. Moreover, with the 2020 lockdown, the market is still evolving and recuperating from the deep losses in the pandemic time. Delving deep into the GDP and fiscal stats of the market, it is obvious that the market shall take time to bounce back to its original conditions,” said Hassan, speaking about the challenges.
Eventoss has successfully collaborated with leading brands, namely Airtel, SBI, Thumbs Up, Coca Cola, Vivo V15.
On how they have survived the pandemic situation, Hassan said, “Talking about our strategy as an event agency, we have sustained the lash of the pandemic with the help of wedding projects. This, when perfectly coupled with digital services such as SMM, SEO, etc., can help agencies render a good job even in less urban areas.”
According to Hassan, Regional events are like a gateway to the otherwise ignored sector of the audience. Brands today are not just limited to the big cities but want to penetrate remote areas as well. This creates visibility of the brand and also assists in generating a positive image amongst the audience that was left untouched before. Thus, an array of new consumers can be added to the brand’s list.
Elaborating on the role of technologies like AI and AR making less urban areas of India familiar to the outer world, Hassan said, “Incorporating new-age tech equipment namely 7D, experiential centers, augmented reality will have a fascinating impact on the audience. The lesser urban areas lack technological skills. Its adoption with agility can equip them to better compete with the big brands or businesses. Technology will shield them from minor crises and contribute towards a well-planned structural organization.”
He added, “Moreover, in addition to delivering the clients message, tech introduction can create job opportunities in the regional areas as the technological explosion will require professionals to meet the demand leading to an acute requirement for employees who can handle the technological intricacies seamlessly. This, in turn, will retain the major population which earlier used to move to bigger cities in search of better job opportunities. Thus, the local revenue model can be improved and strengthened, ultimately giving a boost to the local market.”
Talking about the plans, Hassan said, “Primarily, our major concern is to come up with innovative solutions to combat the COVID situation. But we also have plans for digital expansion of the event management that aims to provide strategic digital solutions entailing provision for earning from home where members can earn referral cut or commission just by referring to any event in their close vicinity.”