• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 17, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home 2021

Revolutionizing the future of Pathology

by Kalpana Ravi
January 9, 2021
in 2021, Exclusive, Featured
3 min read
Aishwarya Vasudevan, Group Chief Operating Officer, Neuberg Diagnostics
Share Share ShareShare

Revolutionizing the future of Pathology

Aishwarya Vasudevan, Group Chief Operating Officer, Neuberg Diagnostics

The pandemic has reiterated the vital role that pathology plays in the science of healing. Even as the healthcare industry grappled with the immediate impact of the outbreak of the pandemic, it has redefined the importance of the healthcare workers and brought them into the spotlight. At Neuberg, the top 5 focus points for the organization will be as follows:

Employees in healthcare- People of the year

We have prioritized providing best in class services through good laboratory practices and world-class technology with trained, competent, and well-educated human resources. None of this possible without a passionate and motivated workforce.  The next year is therefore dedicated to the people of Neuberg. Continuous learning and development programs, reward and recognition programs, etc. will be at the core of Neuberg’s mission this year.

Expanding reach and increasing market share

For the healthcare industry, the priority has been putting aside individual goals for the bigger, common cause of becoming a diagnostics player who focuses on increasing accessibility for the common man.  We plan to expand and set up labs in new cities and countries, including Indian and abroad like Kenya, Tanzania, Nigeria, Ghana, Kuwait, and a new facility Abu Dhabi by the next financial year to extend our reach. New geographies will continue to be unified by technologies. We are currently the 4th largest diagnostic company in terms of revenue. We plan to move up the ladder by improving our reputation and strengthening our services nationally and internationally, I am sure revenue will follow.

Pioneer modern innovations and technological advancements

The new generation of path labs is changing the future of pathology by focusing on advanced techniques like Genomics, Metabolomics, Proteomics& Digital Pathology. They challenge conventional diagnostic limits through ground-breaking techniques and procedures that allow pathologists to diagnose diseases with greater speed and precision. We plan to expand and invest in our centres of excellence to pioneer these new diagnostic techniques.

Investing in Information Technology and AI

To cater to the patient’s new age demands, we plan to introduce IT infrastructure which is seamlessly integrated with customer-friendly mobile apps to store and download results, trend analysis of medical history. Our data analytics department will strive to provide value-added services like result trends, age-related comparison, and locally developed reference ranges, population studies, algorithm to detect anomalies etc. The future is digital and data specific and we are ready for it.

Increasing Digital Reach

During the pandemic, when people were homebound and away from their doctors, digital interactions with the healthcare specialist became the need of the hour. We started organizing PEP (Patient Education Program) talks (PEP Talk is copyrighted) by renowned doctors on our social platforms. We invited experts such as nephrologists, diabetologists, cardiologists, gynecologists oncologist to interact with people. We want to strengthen this platform and encourage people to start a conversation around various ailments and get expert advice from the doctors.

Another campaign we will be promoting is the virtual “DOST (Diagnosticians Overseeing Specialized Treatment)”. Through this program, we plan to raise awareness about a diagnostician’s role in chronic disease management like diabetes, chronic kidney diseases, thyroid, cancer etc. DOST will be an annualized disease management program specially designed for these ailments in concurrence with renowned medical experts.

By arming pathologists with new technology-based insights that will help identify diseases faster, more accurately and at a lower cost, we look to usher in a new age of healthcare that is more proactive than reactive. Neuberg Diagnostics will relentlessly strive to ensure the best technology, fastest and most accurate results reach the common man continentally and safely.

Tags: Aishwarya VasudevanFocus 2021Neuberg Diagnostics

Related Posts

Rani Rudhrama Devi
Featured

Star Maa to premiere magnum opus “Rani Rudhrama Devi” on 18th January

by Editorial
January 16, 2021
0

Hyderabad: Star Maa is set to air its new fiction show 'Rani Rudrama Devi' from 18th of January every Monday...

Read more
Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador
Featured

Salman Khan joins Zee TV’s Indian Pro Music League as the show’s Brand Ambassador

by Editorial
January 16, 2021
0

Mumbai: The makers of Indian Pro Music League have announced an addition to their already star-studded list of ambassadors with...

Read more
Chetan Asher, Co-founder & CEO, Tonic Worldwide

With our “Humans without Boundaries” approach, our goal is to create strong, integrated campaigns and as an organisation, collectively work towards growth

January 15, 2021
Yash Chandiramani, Founder & Chief Strategist, Admatazz

Our brand of creativity is rather esoteric! We are understood and appreciated by a handful, and our methods are different

January 15, 2021
Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

Dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

January 14, 2021
Prasad Shejale, Founder & CEO, Logicserve Digital on Focus 2021

Five Ts for 2021

January 14, 2021
Anita Kotwani, CEO, Carat India

Carat has made an industry-first move and will be the first media agency to adopt design thinking in the form of ‘Designing for People’, a human-centric approach to brand building and problem-solving

January 14, 2021
Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

Our focus will be a multi-pronged strategy that will rest on Customer Intelligence to steer growth in Hyperlocal markets

January 14, 2021

Subscribe to Newsletters

Trending

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention
Exclusive

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

by Editorial
January 16, 2021
0

Mumbai: Former BARC CEO Partho Dasgupta was admitted to JJ Hospital last night after his blood pressure and sugar levels...

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

Care Health Insurance ropes in Divyenndu Sharma to narrate the benefits of Care Shield via a series of TVC

January 16, 2021
ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

ABP News-CVoter gauges the nation’s sentiments with ‘Desh ka Mood’ Survey

January 16, 2021
Zee Tamil presents the world television premiere of ‘Saaho’ on 25th December

Zee Tamil unveils special programming line-up for Pongal

January 11, 2021
Zee Kannada to telecast new serial ‘Sathya’ on 7th December

Zee Kannada to telecast new serial ‘Sathya’ on 7th December

December 3, 2020

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.